This head-to-head game show scenario pits two teams of contestants against each other; the one with the edge being the group with a realtor, underscoring the competitive advantage such a professional can bring to the home buying process.
In this National Association of Realtors’ spot titled “Home Inspection,” we see both teams confront a giant termite. But the team with the realtor prevails as the real estate pro thrashes the termite into submission.
Mike Maguire of MJZ directed for agency Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide, Jim Elliott, global chief creative officer; Sean McBride, EVP, executive creative director; Nate Donabed, VP, creative director (art); Josh Kahn, VP, creative director (copy); Ashley Herrin, art director; Nate Hafer, sr. copywriter; Liz Breen, copywriter; Jamie Malnati, jr. art director; Miki Turner, jr. copywriter; William Near, SVP, executive producer; Jake Williams, assistant broadcast producer; Brian Banineau, EVP, social & content systems; Lydia Leavitt, director, social & content systems; Christin Barth, manager, social & content systems; Alex Flores, associate, social & content systems. Production MjZ Mike Maguire, director; Kate Leahy, exec producer; Caleb Omens, line producer; Igor Jaude Lillo, cinematographer. Editorial Cosmo Street Lawrence Young, editor/sound designer; Mike Secher, sound designer. Post Company 3 Music Josh Kahn VFX Switch VFX
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
