This head-to-head game show scenario pits two teams of contestants against each other; the one with the edge being the group with a realtor, underscoring the competitive advantage such a professional can bring to the home buying process.
In this National Association of Realtors’ spot titled “Home Inspection,” we see both teams confront a giant termite. But the team with the realtor prevails as the real estate pro thrashes the termite into submission.
Mike Maguire of MJZ directed for agency Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide, Jim Elliott, global chief creative officer; Sean McBride, EVP, executive creative director; Nate Donabed, VP, creative director (art); Josh Kahn, VP, creative director (copy); Ashley Herrin, art director; Nate Hafer, sr. copywriter; Liz Breen, copywriter; Jamie Malnati, jr. art director; Miki Turner, jr. copywriter; William Near, SVP, executive producer; Jake Williams, assistant broadcast producer; Brian Banineau, EVP, social & content systems; Lydia Leavitt, director, social & content systems; Christin Barth, manager, social & content systems; Alex Flores, associate, social & content systems. Production MjZ Mike Maguire, director; Kate Leahy, exec producer; Caleb Omens, line producer; Igor Jaude Lillo, cinematographer. Editorial Cosmo Street Lawrence Young, editor/sound designer; Mike Secher, sound designer. Post Company 3 Music Josh Kahn VFX Switch VFX
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
