This head-to-head game show scenario pits two teams of contestants against each other; the one with the edge being the group with a realtor, underscoring the competitive advantage such a professional can bring to the home buying process.
In this National Association of Realtors’ spot titled “Home Inspection,” we see both teams confront a giant termite. But the team with the realtor prevails as the real estate pro thrashes the termite into submission.
Mike Maguire of MJZ directed for agency Arnold Worldwide.
Credits
Client National Association of Realtors Agency Arnold Worldwide, Jim Elliott, global chief creative officer; Sean McBride, EVP, executive creative director; Nate Donabed, VP, creative director (art); Josh Kahn, VP, creative director (copy); Ashley Herrin, art director; Nate Hafer, sr. copywriter; Liz Breen, copywriter; Jamie Malnati, jr. art director; Miki Turner, jr. copywriter; William Near, SVP, executive producer; Jake Williams, assistant broadcast producer; Brian Banineau, EVP, social & content systems; Lydia Leavitt, director, social & content systems; Christin Barth, manager, social & content systems; Alex Flores, associate, social & content systems. Production MjZ Mike Maguire, director; Kate Leahy, exec producer; Caleb Omens, line producer; Igor Jaude Lillo, cinematographer. Editorial Cosmo Street Lawrence Young, editor/sound designer; Mike Secher, sound designer. Post Company 3 Music Josh Kahn VFX Switch VFX
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
