The centerpiece of Kia’s new national campaign is a :90 film titled “The Arrival” about a newborn baby hamster that is so fast, it’s impossible to catch. Set in a hospital, the film opens on a young nurse making rounds in the maternity ward when she comes across an empty bassinet. It’s revealed that the missing baby is our speedy newborn hamster, racing through the hospital in a diaper and destroying everything in its path. Nurses, doctors, orderlies and other medical staffers chase after the baby hamster in hot pursuit until it swan-dives off the roof of the hospital, utilizes a make-shift parachute and lands in the sunroof of a new Kia turbo Soul, now available with a 201-horsepower engine.
L.A.-based agency David&Goliath aimed to deliver a fresh take on Kia’s ongoing hamster-themed fare. For music, D&G chose the sonic embodiment of speed: Motorhead’s iconic speed metal anthem “Ace of Spades.” The team also worked with director Matthijs Van Heijningen of MJZ to give the narrative a true cinematic feel while dialing up Kia’s trademark in the most kinetic way possible. Then, together with JAMM VFX, they developed the character of the baby hamster and animated it within the real-world hospital environment. The film was shot with anamorphic lenses and was designed specifically to run in movie theaters.
The campaign includes :90, :60, :30 and :15-second extensions for both general and Hispanic markets across in-cinema, digital and online channels.
Client Kia Motors Agency David&Goliath, Los Angeles David Angelo, founder & chairman; Bobby Pearce, chief creative officer; Gustavo Sarkis, executive creative director; Basil Cowieson, James Cohen, creative directors; Paul Albanese, director of broadcast production; Curt O’Brien, executive broadcast producer. Production MJZ Matthijs Van Heijningen, director; Eriks Krumins, sr. exec producer; Donald Taylor, producer. Editorial Work Editorial Jono Griffith, editor; Mario Baird, exec producer; Brandee Probasco, producer; Josh Sasson, assistant editor. VFX JAMM Andy Boyd, VFX supervisor/lead CG; Jake Montgomery, VFX supervisor/lead compositor; Brian Hajek, lead compositor; Patrick Munoz, Mark Holden, Flame artists; Dylan Brown, Nuke artist; Brian Burke, Zachary DiMaria, Kristen Eggleston, Nha Ca Chau, JT Lawrence, Steward Burris, Joshua Merck, Ty Coyle, Jordan Harris, Joel Durham, George Saavedra, CG artists; Ashley Greyson, producer; Asher Edwards, EP. (Toolbox: Flame, Nuke, Maya, Houdini) Color MPC Mark Gethin, colorist; Meghan Lang, exec producer. Music Editing/Sound Design stimmung Rory Doggett, creative director; Gus Koven, sound designer; Kristina Iwankiw, exec producer. Licensed Music “Ace of Spades” by Motorhead Audio Post Margarita Mix, Santa Monica, Calif. Nathan Dubin, mixer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More