This State Farm spot from DDB Chicago starts with footage of disastrous situations and a voiceover (by Lorenzo Persons) asking the question, “What if one day we woke up and everything just stopped going wrong?” As a dark tornado transitions to a peaceful sky, an accident is averted, and a blazing fire is extinguished, the voiceover continues, “No more accidents, no more fires, no more emergencies.” Suddenly everything that can go wrong, goes right. The spot goes on to emphasize how in a world where things stop going wrong, State Farm will still be here to help with college, a first car and new beginnings.
Hoffman/Metoyer of MJZ directed this commercial, which is titled “Wrong/Right.”
Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Mel Routhier, Barry Burdiak, John Hayes, group creative directors; Mike Schif, Chad Broude, Brian Boord, creative directors/writers; Diane Jackson, chief production officer; Scott Kemper, Debora den Iseger, executive producers; Katie Greenbaum, associate producer; Jack Perone, chief strategy officer; John Manley, group strategy director. Production MJZ Hoffman/Metoyer, directors; Eriks Krumins, exec producer; Emily Skinner, producer. Editorial Final Cut Rick Russell, editor; Betty Jo Moore, assistant editor; Rebecca Baker, producer; Suzy Ramirez, head of production; Eric McCasline, exec producer. VFX The Mill Udesh Chetty, shoot supervisor, 2D lead artist; John Leonti, Mike Di Nocco, creative directors; Richard Tepavchevich, 3D lead artist; Jonathan Freeman, Daniel Popovic, Andrew Pellicer, 2D artists; Jordan Carroll, Maureen Lu, Ben Jones, 3D artists; Jie Zhou, Rasha Shalaby, Itai Muller, matte painting; Jared Yeater, exec producer; Nicole Duncan, Alex Bader, producers; Samantha Hernandez, production coordinator. Music Hanan Townshend, composer. Human Jonathan Sanford, exec producer. Audio Post Another Country John Binder, Peter Erazmus, mixers; Josh Hunnicut, assistant; Tim Konn, exec producer. Sound Design HenryBoy Bill Chesley, sound designer; Kate Gibson, producer. Voiceover Talent Lorenzo Persons
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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