This State Farm spot from DDB Chicago starts with footage of disastrous situations and a voiceover (by Lorenzo Persons) asking the question, “What if one day we woke up and everything just stopped going wrong?” As a dark tornado transitions to a peaceful sky, an accident is averted, and a blazing fire is extinguished, the voiceover continues, “No more accidents, no more fires, no more emergencies.” Suddenly everything that can go wrong, goes right. The spot goes on to emphasize how in a world where things stop going wrong, State Farm will still be here to help with college, a first car and new beginnings.
Hoffman/Metoyer of MJZ directed this commercial, which is titled “Wrong/Right.”
Credits
Client State Farm Agency DDB Chicago John Maxham, chief creative officer; Mel Routhier, Barry Burdiak, John Hayes, group creative directors; Mike Schif, Chad Broude, Brian Boord, creative directors/writers; Diane Jackson, chief production officer; Scott Kemper, Debora den Iseger, executive producers; Katie Greenbaum, associate producer; Jack Perone, chief strategy officer; John Manley, group strategy director. Production MJZ Hoffman/Metoyer, directors; Eriks Krumins, exec producer; Emily Skinner, producer. Editorial Final Cut Rick Russell, editor; Betty Jo Moore, assistant editor; Rebecca Baker, producer; Suzy Ramirez, head of production; Eric McCasline, exec producer. VFX The Mill Udesh Chetty, shoot supervisor, 2D lead artist; John Leonti, Mike Di Nocco, creative directors; Richard Tepavchevich, 3D lead artist; Jonathan Freeman, Daniel Popovic, Andrew Pellicer, 2D artists; Jordan Carroll, Maureen Lu, Ben Jones, 3D artists; Jie Zhou, Rasha Shalaby, Itai Muller, matte painting; Jared Yeater, exec producer; Nicole Duncan, Alex Bader, producers; Samantha Hernandez, production coordinator. Music Hanan Townshend, composer. Human Jonathan Sanford, exec producer. Audio Post Another Country John Binder, Peter Erazmus, mixers; Josh Hunnicut, assistant; Tim Konn, exec producer. Sound Design HenryBoy Bill Chesley, sound designer; Kate Gibson, producer. Voiceover Talent Lorenzo Persons
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
