London’s adam&eveDDB has released the next iteration of Booking.com’s “Live Curious” advertising campaign. Directed by Fredrik Bond through MJZ and shot by DP Monika Lenczewska, th­­e new creative work captures emotional moments to celebrate the range of feelings traveling evokes in all of us–from joy and freedom to determination and wonder.

This spot titled “Freedom” centers on a young man who’s zooming about freely at a beautiful seaside resort to the beat of Dolly Parton’s “Here You Come Again”–the camera then reveals that he’s in a wheelchair, and that the resort is fully wheelchair accessible.

Credits

Client Booking.com Agency adam&eveDDB, London Richard Brim, chief creative officer; Laura Rogers, creative director; Genevieve De Rohan Willner, Selma Ahmed, creative team; Bex Wilson, social media director. Production MJZ Fredrik Bond, DP; Helen Kenny, exec producer; Alicia Richards, producer; Monika Lenczewska, DP; Rakhal Heijtel, Ruurd Vulink, 2nd unit camera operators. Editorial Patric Ryan, Toby Conway-Hughes, editors. Online & VFX The Ambassadors Bas Moonen, postproduction supervision & Flame; Jade Durbecker, producer; Matt Hare, grading colorist; Dave Renton, Rink Hof, motion graphics. Music The Self Same Beth Urdang, music supervisor. Dolly Parton’s “Here You Come Again” Sound Design/Mixing Wave Randall Macdonald, sound designer; Estelle Papougnot, producer.

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