London’s adam&eveDDB has released the next iteration of Booking.com’s “Live Curious” advertising campaign. Directed by Fredrik Bond through MJZ and shot by DP Monika Lenczewska, the new creative work captures emotional moments to celebrate the range of feelings traveling evokes in all of us–from joy and freedom to determination and wonder.
This spot titled “Freedom” centers on a young man who’s zooming about freely at a beautiful seaside resort to the beat of Dolly Parton’s “Here You Come Again”–the camera then reveals that he’s in a wheelchair, and that the resort is fully wheelchair accessible.
Credits
Client Booking.com Agency adam&eveDDB, London Richard Brim, chief creative officer; Laura Rogers, creative director; Genevieve De Rohan Willner, Selma Ahmed, creative team; Bex Wilson, social media director. Production MJZ Fredrik Bond, DP; Helen Kenny, exec producer; Alicia Richards, producer; Monika Lenczewska, DP; Rakhal Heijtel, Ruurd Vulink, 2nd unit camera operators. Editorial Patric Ryan, Toby Conway-Hughes, editors. Online & VFX The Ambassadors Bas Moonen, postproduction supervision & Flame; Jade Durbecker, producer; Matt Hare, grading colorist; Dave Renton, Rink Hof, motion graphics. Music The Self Same Beth Urdang, music supervisor. Dolly Parton’s “Here You Come Again” Sound Design/Mixing Wave Randall Macdonald, sound designer; Estelle Papougnot, producer.
In this Super Bowl :30 for Reese’s Chocolate Lava Big Cup--directed by Matias & Mathias of Epoch Films for agency Erich & Kallman--a concerned park ranger reports live from the site of an active volcano where Reese’s fans are going to extreme lengths to get their hands and taste buds on the lava flow.
As passion builds, a team of park rangers rein in the mayhem--saving grandma from scootering into the hot flowing molten lava--and try to clear up the confusion: “Don‘t eat lava. Eat ooey-gooey Chocolate Lava.”
“There’s nothing better than seeing our fans go wild over new flavor additions to the classic Reese’s chocolate and peanut butter combo,” said Ryan Riess, VP of brand strategy and creative development, The Hershey Company. “The Big Game is the perfect stage to showcase our fan’s energy – whether that be from the top of a volcano or on the couch during football Sunday.”
In a joint statement, directors Matias & Mathias said of the “Don’t Eat Lava” spot, “Although the characters’ obsession with Reese’s Chocolate Lava Big Cups is completely realistic and very easy to identify with, our favorite part of this project was seeing all the talented people we got to work with become obsessed with making the lava flows of our dreams become a reality.”
