This ad for Adobe actually presents a fictional sponsor AstroBoost which is exerting control over a rocketship launch based on marketing considerations. Countdowns begin but are stopped in midstream on multiple occasions because of a tweak to the marketing–be it the signage on the rocket or other extraneous considerations that have nothing to with aeronautics. Houston, we have a problem–a marketing problem which prevents this space mission from getting off the ground.
Directed by Fredrik Bond of MJZ for agency Goodby, Silverstein & Partners, the aptly titled “The Launch” is the latest iteration of Adobe’s “Do you know what your marketing is doing?” campaign. The spot uses comedy to convey the critical role data plays in marketing campaigns, and it doesn’t take an astronaut to know that if AstroBoost really wants to get their brand off the ground, they should use Adobe Marketing Cloud.
Patric Ryan of Union Editorial/Marshall Street Editors cut “The Launch.”
Credits
Client Adobe Agency Goodby, Silverstein & Partners Rich Silverstein, creative partner; Will Elliot, Patrick Knowlton, creative directors; Hanna Wittmark, art diretor; Kate Baynham, copywriter; Tod Puckett, director of content production; Benton Rowan, sr. content producer. Production MJZ Fredrik Bond, director; Jess Hall, DP; Shepherd Frankel, production designer; Jude Vermeulen, producer; Kate Leahy, exec producer. Editorial Union Editorial/Marshall Street Editors Patric Ryan, editor; Meliss Geczy, assistant editor; Joe Ross/S.J. O’Mara, exec producers. Post/VFX The Mill Adam Scott, colorist; Sue Troyan, exec producer; Jordan Sharon, VFX producer. Music/Sound stimmung Gus Koven, sound designer. Audio Post Lime Studios Rohan Young, mixer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
