This ad for Adobe actually presents a fictional sponsor AstroBoost which is exerting control over a rocketship launch based on marketing considerations. Countdowns begin but are stopped in midstream on multiple occasions because of a tweak to the marketing–be it the signage on the rocket or other extraneous considerations that have nothing to with aeronautics. Houston, we have a problem–a marketing problem which prevents this space mission from getting off the ground.
Directed by Fredrik Bond of MJZ for agency Goodby, Silverstein & Partners, the aptly titled “The Launch” is the latest iteration of Adobe’s “Do you know what your marketing is doing?” campaign. The spot uses comedy to convey the critical role data plays in marketing campaigns, and it doesn’t take an astronaut to know that if AstroBoost really wants to get their brand off the ground, they should use Adobe Marketing Cloud.
Patric Ryan of Union Editorial/Marshall Street Editors cut “The Launch.”
CreditsClient Adobe Agency Goodby, Silverstein & Partners Rich Silverstein, creative partner; Will Elliot, Patrick Knowlton, creative directors; Hanna Wittmark, art diretor; Kate Baynham, copywriter; Tod Puckett, director of content production; Benton Rowan, sr. content producer. Production MJZ Fredrik Bond, director; Jess Hall, DP; Shepherd Frankel, production designer; Jude Vermeulen, producer; Kate Leahy, exec producer. Editorial Union Editorial/Marshall Street Editors Patric Ryan, editor; Meliss Geczy, assistant editor; Joe Ross/S.J. O’Mara, exec producers. Post/VFX The Mill Adam Scott, colorist; Sue Troyan, exec producer; Jordan Sharon, VFX producer. Music/Sound stimmung Gus Koven, sound designer. Audio Post Lime Studios Rohan Young, mixer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More