This ad for Adobe actually presents a fictional sponsor AstroBoost which is exerting control over a rocketship launch based on marketing considerations. Countdowns begin but are stopped in midstream on multiple occasions because of a tweak to the marketing–be it the signage on the rocket or other extraneous considerations that have nothing to with aeronautics. Houston, we have a problem–a marketing problem which prevents this space mission from getting off the ground.
Directed by Fredrik Bond of MJZ for agency Goodby, Silverstein & Partners, the aptly titled “The Launch” is the latest iteration of Adobe’s “Do you know what your marketing is doing?” campaign. The spot uses comedy to convey the critical role data plays in marketing campaigns, and it doesn’t take an astronaut to know that if AstroBoost really wants to get their brand off the ground, they should use Adobe Marketing Cloud.
Patric Ryan of Union Editorial/Marshall Street Editors cut “The Launch.”
Credits
Client Adobe Agency Goodby, Silverstein & Partners Rich Silverstein, creative partner; Will Elliot, Patrick Knowlton, creative directors; Hanna Wittmark, art diretor; Kate Baynham, copywriter; Tod Puckett, director of content production; Benton Rowan, sr. content producer. Production MJZ Fredrik Bond, director; Jess Hall, DP; Shepherd Frankel, production designer; Jude Vermeulen, producer; Kate Leahy, exec producer. Editorial Union Editorial/Marshall Street Editors Patric Ryan, editor; Meliss Geczy, assistant editor; Joe Ross/S.J. O’Mara, exec producers. Post/VFX The Mill Adam Scott, colorist; Sue Troyan, exec producer; Jordan Sharon, VFX producer. Music/Sound stimmung Gus Koven, sound designer. Audio Post Lime Studios Rohan Young, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
