This ad for Adobe actually presents a fictional sponsor AstroBoost which is exerting control over a rocketship launch based on marketing considerations. Countdowns begin but are stopped in midstream on multiple occasions because of a tweak to the marketing–be it the signage on the rocket or other extraneous considerations that have nothing to with aeronautics. Houston, we have a problem–a marketing problem which prevents this space mission from getting off the ground.
Directed by Fredrik Bond of MJZ for agency Goodby, Silverstein & Partners, the aptly titled “The Launch” is the latest iteration of Adobe’s “Do you know what your marketing is doing?” campaign. The spot uses comedy to convey the critical role data plays in marketing campaigns, and it doesn’t take an astronaut to know that if AstroBoost really wants to get their brand off the ground, they should use Adobe Marketing Cloud.
Patric Ryan of Union Editorial/Marshall Street Editors cut “The Launch.”
Credits
Client Adobe Agency Goodby, Silverstein & Partners Rich Silverstein, creative partner; Will Elliot, Patrick Knowlton, creative directors; Hanna Wittmark, art diretor; Kate Baynham, copywriter; Tod Puckett, director of content production; Benton Rowan, sr. content producer. Production MJZ Fredrik Bond, director; Jess Hall, DP; Shepherd Frankel, production designer; Jude Vermeulen, producer; Kate Leahy, exec producer. Editorial Union Editorial/Marshall Street Editors Patric Ryan, editor; Meliss Geczy, assistant editor; Joe Ross/S.J. O’Mara, exec producers. Post/VFX The Mill Adam Scott, colorist; Sue Troyan, exec producer; Jordan Sharon, VFX producer. Music/Sound stimmung Gus Koven, sound designer. Audio Post Lime Studios Rohan Young, mixer.
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
