This Hulu ad is disguised as an Old Spice ad that’s not an ad–but promoting that you should get Hulu with no ads if you’re not into ads.
That’s the comedic premise behind Hulu Live TV’s “Just So You Know,” directed by Craig Gillespie of MJZ and edited by Christjan Jordan of Union Editorial for agency The Big Family Table.
Client Hulu Live TV Agency The Big Family Table Guto Araki, executive creative director; Jake Burnett, producer; Mary Ellen Duggan, head of production. Production MJZ, bicoastal Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Editorial Union Editorial LA Christjan Jordan, editor; Joe Hughes, assistant editor; Dani DuHadway, editorial producer; Michael Raimondi, managing director. Post/VFX Eight VFX Shira Boardman, exec producer; Ryan Dahlman, producer; Jean-Marc Demmer, creative director; Yann Mallard, VFX supervisor; Andy Davis, Flame lead; Adam Singer, FX artist. Color MPC LA Ricky Gausis, sr. colorist; Rebecca Boorsma, color producer; Meghan Lang, exec producer. Audio Post Lime Studios Mark Meyuhas, engineer; Peter Lapinski, assistant engineer; Susie Boyajan, exec producer. Licensed/Composed Music Dillon Frances, composer/”Look at That Butt” (licensed track)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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