The all new Audi A3 e-tron plug-in hybrid vehicle stars in this commercial which broke during the Emmy Awards telecast on Sunday (9/20).
Directed by Craig Gillespie of MJZ for Venables Bell & Partners, the spot enables viewers to experience the power of the A3 e-tron as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. The ad ends by zeroing in on a Prius driver’s face, as he watches the four rings slide over to reveal the plug of the first plug-in hybrid offered by Audi.
Credits
Client Audi Agency Venables Bell & Partners Will McGinness, executive creative director; Erich Pfeifer, creative director; Allison Hayes, Greg Wyatt, art directors; Bryan Karr, copywriter; Craig Allen, director of integrated production; Mandi Holdorf, executive producer; Hannah Murray, producer. Production MJZ Craig Gillespie, director; Masa Takayagi, DP; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; Dustin Zimmerman, assistant editor; CL Weaver, Vietan Nguyen, editorial producers. Music Walker Chris James, Nicholas Wright, composers. Audio Post One Union Eben Carr, mixer. VFX The Mill
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
