The all new Audi A3 e-tron plug-in hybrid vehicle stars in this commercial which broke during the Emmy Awards telecast on Sunday (9/20).
Directed by Craig Gillespie of MJZ for Venables Bell & Partners, the spot enables viewers to experience the power of the A3 e-tron as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. The ad ends by zeroing in on a Prius driver’s face, as he watches the four rings slide over to reveal the plug of the first plug-in hybrid offered by Audi.
CreditsClient Audi Agency Venables Bell & Partners Will McGinness, executive creative director; Erich Pfeifer, creative director; Allison Hayes, Greg Wyatt, art directors; Bryan Karr, copywriter; Craig Allen, director of integrated production; Mandi Holdorf, executive producer; Hannah Murray, producer. Production MJZ Craig Gillespie, director; Masa Takayagi, DP; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; Dustin Zimmerman, assistant editor; CL Weaver, Vietan Nguyen, editorial producers. Music Walker Chris James, Nicholas Wright, composers. Audio Post One Union Eben Carr, mixer. VFX The Mill
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More