The all new Audi A3 e-tron plug-in hybrid vehicle stars in this commercial which broke during the Emmy Awards telecast on Sunday (9/20).
Directed by Craig Gillespie of MJZ for Venables Bell & Partners, the spot enables viewers to experience the power of the A3 e-tron as it punctures the quiet of an idyllic, eco-friendly neighborhood by performing an incredible power-slide before backing into its driveway. The ad ends by zeroing in on a Prius driver’s face, as he watches the four rings slide over to reveal the plug of the first plug-in hybrid offered by Audi.
Credits
Client Audi Agency Venables Bell & Partners Will McGinness, executive creative director; Erich Pfeifer, creative director; Allison Hayes, Greg Wyatt, art directors; Bryan Karr, copywriter; Craig Allen, director of integrated production; Mandi Holdorf, executive producer; Hannah Murray, producer. Production MJZ Craig Gillespie, director; Masa Takayagi, DP; Emma Wilcockson, exec producer. Editorial Exile Edit Eric Zumbrunnen, editor; Dustin Zimmerman, assistant editor; CL Weaver, Vietan Nguyen, editorial producers. Music Walker Chris James, Nicholas Wright, composers. Audio Post One Union Eben Carr, mixer. VFX The Mill
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
