The odds look pretty slim for fending off an alien invasion with UFOs menacingly hovering about, causing individuals to disappear. Two scientists see the handwriting on the wall, figuring they have better odds if they exit the crisis at hand and instead play the New York Lottery’s Take 5 game which gives players a one in nine chance of winning.
Tom Kuntz of MJZ directed this comedy spot conceived by McCann New York, for which a fleet of spaceships was created by Eight VFX.
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Ericks Krumins, sr. exec producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Maria Lee, assistant editor; Taylor Colbert, producer. VFX Eight VFX, bicoastal Jean Marc Demmer, ECD/VFX supervisor; Baptiste Andrieux, managing director/exec producer; Abbe Daniel, exec producer; Shira Boardman, exec producer; Luc Job, sr. lead flame artist; Julien Aucouturier, flame artist; Gavin Guerra, CG supervisor/animation; Santosh Sailesh, CG animation; Hilary Downes, producer; Keigo Tanako, VFX coordinator. (Toolbox: Maya, Flame, Nuke). Music Cavalry Audio Post Heard City Telecine Company 3
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
