The odds look pretty slim for fending off an alien invasion with UFOs menacingly hovering about, causing individuals to disappear. Two scientists see the handwriting on the wall, figuring they have better odds if they exit the crisis at hand and instead play the New York Lottery’s Take 5 game which gives players a one in nine chance of winning.
Tom Kuntz of MJZ directed this comedy spot conceived by McCann New York, for which a fleet of spaceships was created by Eight VFX.
Client New York Lottery Agency McCann New York Eric Silver, North American chief creative officer; Sean Bryan, Tom Murphy, chief creative officers, NY; Mat Bisher, Dan Donovan, executive creative directors; Jason Ashlock, Dominick Baccollo, creative directors; Johan Leandersson, sr. art director; Andy Sciamanna, sr. copywriter; Nathy Aviram, chief production officer; Tamara Lecker, sr. producer; Eric Johnson, SVP, executive music producer; Dan Gross, music producer; Laura Frank, VP, strategy director. Production MJZ Tom Kuntz, director; David Zander, president; Ericks Krumins, sr. exec producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, exec producer; Maria Lee, assistant editor; Taylor Colbert, producer. VFX Eight VFX, bicoastal Jean Marc Demmer, ECD/VFX supervisor; Baptiste Andrieux, managing director/exec producer; Abbe Daniel, exec producer; Shira Boardman, exec producer; Luc Job, sr. lead flame artist; Julien Aucouturier, flame artist; Gavin Guerra, CG supervisor/animation; Santosh Sailesh, CG animation; Hilary Downes, producer; Keigo Tanako, VFX coordinator. (Toolbox: Maya, Flame, Nuke). Music Cavalry Audio Post Heard City Telecine Company 3
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
