Quibi, the entertainment platform created for mobile, will make its commercial debut on America’s biggest stage with a :30 right after the kickoff of the Super Bowl. Short for “quick bites,” Quibi is built for easy, on-the-go mobile viewing with new episodes of movie-quality shows delivered in 10 minutes or less.
Directed by Tom Kuntz of MJZ for agency BBH LA, the Quibi spot titled “Bank Heist” shows the culprits looking to make their escape after robbing a bank. Their get-away driver, though, is engrossed in Quibi content, informing his fellow potential felons that he will be ready to pick them up once he’s finished with a “quick bite” of Quibi content. Indeed “quick bites” mean “big stories” that are hard to leave.
Ned McNeilage, BBH LA chief creative officer, said, “Our intention was to capture what makes Quibi unique–short episodes of premium content–and do so in a way that juxtaposes highly polished production value with a good dose of irreverence and humor, just like the platform itself. This is built upon 18 months of partnership with Quibi on their B2B strategy and consumer plans. We are excited to launch the brand on such an epic stage.”
Set to roll out on April l6, Quibi is the first entertainment platform designed specifically for the smartphone. Quibi will feature original content from Hollywood’s biggest stars from Jennifer Lopez and Liam Hemsworth to Catherine Hardwicke and Guillermo del Toro.
Jeffrey Katzenberg is Quibi’s founder and chairman of the board. Meg Whitman is CEO of Quibi.
Credits
Client Quibi Agency BBH LA Ned McNeilage, chief creative officer; Danger Bea, Ben Hodgin, creative directors; Alex Schaeffer, Abbas Deidehban, associate creative directors; Kevin Tosi, sr. copywriter; Natalie Seitz, sr. art director; Peter Williams, executive producer; Danny Nouri, sr. producer; Agatha Guerrier, head of strategy; Katie Acosta, strategy director; Maggie Bonner, sr. strategist; Ariel Sayre, strategist. Production MJZ Tom Kuntz, director; David Zander, president/exec producer; Eriks Krumins, sr. exec producer; Suza Horvat, producer; Hoyte van Hoytema, DP; Brock Houghton, production designer. Editorial MackCut Gavin Cutler, Ryan Steele, editors; Gina Pagano, exec producer; Devon Flint, assistant editor; Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. producer; Ashley McKim, exec producer. Sound Design Lime Sound Design (LSD) Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, audio mixer; Ian Collins, audio assistant; Susie Boyajan, exec producer. VFX/Finishing The Mill Phil Crowe, executive creative director; John Leonti, creative director; Anastasia von Rahl, exec producer; Sumer Zuberi, producer; Camille Burkett, coordinator; Tim Crabtree, Tim Robbins, 2D leads; Brett Lopinsky, Cristian Kong, Patrick Kipper, 2D.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
