Quibi, the entertainment platform created for mobile, will make its commercial debut on America’s biggest stage with a :30 right after the kickoff of the Super Bowl. Short for “quick bites,” Quibi is built for easy, on-the-go mobile viewing with new episodes of movie-quality shows delivered in 10 minutes or less.
Directed by Tom Kuntz of MJZ for agency BBH LA, the Quibi spot titled “Bank Heist” shows the culprits looking to make their escape after robbing a bank. Their get-away driver, though, is engrossed in Quibi content, informing his fellow potential felons that he will be ready to pick them up once he’s finished with a “quick bite” of Quibi content. Indeed “quick bites” mean “big stories” that are hard to leave.
Ned McNeilage, BBH LA chief creative officer, said, “Our intention was to capture what makes Quibi unique–short episodes of premium content–and do so in a way that juxtaposes highly polished production value with a good dose of irreverence and humor, just like the platform itself. This is built upon 18 months of partnership with Quibi on their B2B strategy and consumer plans. We are excited to launch the brand on such an epic stage.”
Set to roll out on April l6, Quibi is the first entertainment platform designed specifically for the smartphone. Quibi will feature original content from Hollywood’s biggest stars from Jennifer Lopez and Liam Hemsworth to Catherine Hardwicke and Guillermo del Toro.
Jeffrey Katzenberg is Quibi’s founder and chairman of the board. Meg Whitman is CEO of Quibi.
Credits
Client Quibi Agency BBH LA Ned McNeilage, chief creative officer; Danger Bea, Ben Hodgin, creative directors; Alex Schaeffer, Abbas Deidehban, associate creative directors; Kevin Tosi, sr. copywriter; Natalie Seitz, sr. art director; Peter Williams, executive producer; Danny Nouri, sr. producer; Agatha Guerrier, head of strategy; Katie Acosta, strategy director; Maggie Bonner, sr. strategist; Ariel Sayre, strategist. Production MJZ Tom Kuntz, director; David Zander, president/exec producer; Eriks Krumins, sr. exec producer; Suza Horvat, producer; Hoyte van Hoytema, DP; Brock Houghton, production designer. Editorial MackCut Gavin Cutler, Ryan Steele, editors; Gina Pagano, exec producer; Devon Flint, assistant editor; Color Company 3 Stefan Sonnenfeld, colorist; Gabriel Wakeman, sr. producer; Ashley McKim, exec producer. Sound Design Lime Sound Design (LSD) Michael Anastasi, Kai Paquin, sound designers; Susie Boyajan, exec producer. Audio Post Lime Studios Matt Miller, audio mixer; Ian Collins, audio assistant; Susie Boyajan, exec producer. VFX/Finishing The Mill Phil Crowe, executive creative director; John Leonti, creative director; Anastasia von Rahl, exec producer; Sumer Zuberi, producer; Camille Burkett, coordinator; Tim Crabtree, Tim Robbins, 2D leads; Brett Lopinsky, Cristian Kong, Patrick Kipper, 2D.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
