This PlayStation spot follows a lone protagonist through a series of fantastical worlds on a journey from ordinary gamer to full-blown action hero. Directed by Matthijs van Heijningen of MJZ for BBH NY, “Journey Ahead” combines CG from The Mill with live action, depicting immersive, unforgettable experiences for gamers, advanced by a classical sounding poem which invites viewers to discover the greatness that awaits in the PlayStation universe.
Highlighted were games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4. The spot was lensed in Cape Town, South Africa.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Ed Zazzera, head of production; Abbie Noon, executive producer. Production MJZ Matthijs van Heijningen, director; Ruben Impens, DP; Eriks Krumins, exec producer; Janet Nowosad, head of production; Donald Taylor, producer. Production Service Company Migrate Films Editorial Work Editorial Jono Griffith, editor; Trevor Myers, assistant editor; Erica Thompson, executive editorial producer; Chris Delarenal, producer. VFX/Finish The Mill Ruben Vandebroek, shoot supervisor/3D lead; James Mulholland, 3D lead; Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan, 3D artists; Nathan Kane, 2D lead; Taner Besen, Ben Kwok, Vi Nguyen, 2D artists; Eliana Carranza-Pitcher, exec producer; Mandy Harris, sr. VFX producer; Mia Lalanne, production coordinator. Color MPC London George K., sr. colorist; Tomek Zietkiewicz, producer. Music Woodwork Phil Kay, composer. Sound Design Yellowcab Studios Olivier Ranquet, sound design. Audio Post Sound Lounge Tom Jucarone, Rob DiFondi, mixers
Plant-based food brand THIS™ is bringing its trademark humor to TV screens during Veganuary with the debut advertising campaign from its new creative agency, London-based St Luke’s.
Centerpiece of the campaign is this film directed by Glenn Kitson through St. Luke’s in-house production studio, Apostle Studios.
Shot in a mockumentary style complete with hand-held camera work on 35mm film, it stars a glamorous and very upbeat real estate agent who loves being at the top of her profession. She then reveals how after just one taste of the juicy, award-winning THIS™ Isn’t Pork Sausages, things changed. If meat-free sausages can taste this good, she reasons, then absolutely anything is possible. And with a flash, our estate agent has decided to become a wingsuit flyer--with somewhat unfortunate consequences.
Nonetheless, she remains cheerful, and the film finishes with the line “THIS Changes Everything*” along with a disclaimer that “everything” does not include wingsuit flying abilities.
