This PlayStation spot follows a lone protagonist through a series of fantastical worlds on a journey from ordinary gamer to full-blown action hero. Directed by Matthijs van Heijningen of MJZ for BBH NY, “Journey Ahead” combines CG from The Mill with live action, depicting immersive, unforgettable experiences for gamers, advanced by a classical sounding poem which invites viewers to discover the greatness that awaits in the PlayStation universe.
Highlighted were games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4. The spot was lensed in Cape Town, South Africa.
CreditsClient PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Ed Zazzera, head of production; Abbie Noon, executive producer. Production MJZ Matthijs van Heijningen, director; Ruben Impens, DP; Eriks Krumins, exec producer; Janet Nowosad, head of production; Donald Taylor, producer. Production Service Company Migrate Films Editorial Work Editorial Jono Griffith, editor; Trevor Myers, assistant editor; Erica Thompson, executive editorial producer; Chris Delarenal, producer. VFX/Finish The Mill Ruben Vandebroek, shoot supervisor/3D lead; James Mulholland, 3D lead; Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan, 3D artists; Nathan Kane, 2D lead; Taner Besen, Ben Kwok, Vi Nguyen, 2D artists; Eliana Carranza-Pitcher, exec producer; Mandy Harris, sr. VFX producer; Mia Lalanne, production coordinator. Color MPC London George K., sr. colorist; Tomek Zietkiewicz, producer. Music Woodwork Phil Kay, composer. Sound Design Yellowcab Studios Olivier Ranquet, sound design. Audio Post Sound Lounge Tom Jucarone, Rob DiFondi, mixers
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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