This PlayStation spot follows a lone protagonist through a series of fantastical worlds on a journey from ordinary gamer to full-blown action hero. Directed by Matthijs van Heijningen of MJZ for BBH NY, “Journey Ahead” combines CG from The Mill with live action, depicting immersive, unforgettable experiences for gamers, advanced by a classical sounding poem which invites viewers to discover the greatness that awaits in the PlayStation universe.
Highlighted were games such as Days Gone, Marvel’s Spider-Man and Call of Duty: Black Ops 4. The spot was lensed in Cape Town, South Africa.
Credits
Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Ed Zazzera, head of production; Abbie Noon, executive producer. Production MJZ Matthijs van Heijningen, director; Ruben Impens, DP; Eriks Krumins, exec producer; Janet Nowosad, head of production; Donald Taylor, producer. Production Service Company Migrate Films Editorial Work Editorial Jono Griffith, editor; Trevor Myers, assistant editor; Erica Thompson, executive editorial producer; Chris Delarenal, producer. VFX/Finish The Mill Ruben Vandebroek, shoot supervisor/3D lead; James Mulholland, 3D lead; Arman Matin, Paul Liaw, Adam Dewhirst, Jeff Lopez, Alek Vacura, John Montefusco, Todd Akita, Yimo Xu, Timothy Kim, Nick Johnnides, Charles Lee, Carlos Nieto, Yigit Sanalan, 3D artists; Nathan Kane, 2D lead; Taner Besen, Ben Kwok, Vi Nguyen, 2D artists; Eliana Carranza-Pitcher, exec producer; Mandy Harris, sr. VFX producer; Mia Lalanne, production coordinator. Color MPC London George K., sr. colorist; Tomek Zietkiewicz, producer. Music Woodwork Phil Kay, composer. Sound Design Yellowcab Studios Olivier Ranquet, sound design. Audio Post Sound Lounge Tom Jucarone, Rob DiFondi, mixers
Tom Tagholm of Various Films directed this moving piece for the U.K.’s Department of Health and Social Care (DHSC) out of creative agency MullenLowe UK.
Focused on adult social care, the public service film delves into the world of care providers and how they connect with those they help. We feel how gratifying it is to assist people in daily tasks, the value it brings to their lives--and to the lives of those who provide this special care.
It’s a special career for people who might not have previously considered the role. It’s about a fulfilling job that fulfills lives. There’s a shared, reciprocal energy that emerges from working together in this way.
Capturing this dynamic and doing justice to this human story grew out of the creatives and filmmaker spending an extended amount of time in this world--long before any scheduled lensing. At this juncture, there were no cameras, just getting to know those involved--sharing tea and chatting, driven by a curiosity about life.
And this facilitated down the line the capturing of real human stories--trying not to get in the way of the natural rhythms of these special relationships as they unfolded. The mission was to recognize and capture all this--and in some cases uncover the significant moments and feelings inside of an apparently normal day. At the same time, the role of adult special care providers isn’t sugarcoated. There are challenges on both sides of the relationship. Yet there is a magic to the seemingly mundane, practical beats in a life--getting from point A to point B, answering emails, shopping, the daily tasks where the connection felt the most vivid and inspiring. One such task was seeing a man in a kitchen, cutting an onion for the first time, experiencing the joy of cooking.
The... Read More
