Titled “Newspaper,” this spot finds NBA star Blake Griffin “in the zone,” that place where athletes perform at a higher, unstoppable level. It’s so routine for Griffin, though, that he’s reading the newspaper, chilling out in a dream-like setting as he prepares to dunk the basketball over helpless defenders.
When an average guy enters the picture, he’s not used to being in the zone. Griffin is there to help him along in that special stratosphere. And our average Joe got to the zone via the 2016 Kia Optima which is known for its superior next-level performance.
Craig Gillespie of MJZ directed this humorous spot for agency David&Goliath.
Credits
Client Kia Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; John O’Hea, Brandon Davis, creative directors; Marc Wilson, Allen Yu, art directors; Ree Nguyen, Patrick Que, copywriters; Mike Geiger, chief digital officer; Robert Boucher, director of digital technology; Paul Albanese, director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer; Andrea Mariash, director of art production; Mia Campbell, jr. art producer; Kemit Ray, Genie Lara, project managers. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Chris Hornbecker, content photographer/videographer. Editorial Spinach Editorial Isaac Chen, Benjamin McCambridge, Brandon Porter (all courtesy of Cut+Run); Adam Bright, managing director; Jonathan Carpio, producer. Visual Effects Eight VFX Jean-Marc Demmer, Philip Ineno, VFX supervisors; Damien Bataille, 3D lead; Shira Boardman, Baptiste Andrieux, exec producers; Ian Dawson, producer. (Toolbox: Flame, Nuke, Maya, Houdini) Music/Sound MassiveMusic Scott Cymbala, exec producer; Jessica Entner, head of production; Tim Adams, creative director; Ben Einziger, sr. composer/head of business development.
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
