Titled “Newspaper,” this spot finds NBA star Blake Griffin “in the zone,” that place where athletes perform at a higher, unstoppable level. It’s so routine for Griffin, though, that he’s reading the newspaper, chilling out in a dream-like setting as he prepares to dunk the basketball over helpless defenders.
When an average guy enters the picture, he’s not used to being in the zone. Griffin is there to help him along in that special stratosphere. And our average Joe got to the zone via the 2016 Kia Optima which is known for its superior next-level performance.
Craig Gillespie of MJZ directed this humorous spot for agency David&Goliath.
Credits
Client Kia Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; John O’Hea, Brandon Davis, creative directors; Marc Wilson, Allen Yu, art directors; Ree Nguyen, Patrick Que, copywriters; Mike Geiger, chief digital officer; Robert Boucher, director of digital technology; Paul Albanese, director of broadcast production; Curt O’Brien, executive producer; Brandon Kusher, sr. broadcast producer; Andrea Mariash, director of art production; Mia Campbell, jr. art producer; Kemit Ray, Genie Lara, project managers. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Martha Davis, producer. Chris Hornbecker, content photographer/videographer. Editorial Spinach Editorial Isaac Chen, Benjamin McCambridge, Brandon Porter (all courtesy of Cut+Run); Adam Bright, managing director; Jonathan Carpio, producer. Visual Effects Eight VFX Jean-Marc Demmer, Philip Ineno, VFX supervisors; Damien Bataille, 3D lead; Shira Boardman, Baptiste Andrieux, exec producers; Ian Dawson, producer. (Toolbox: Flame, Nuke, Maya, Houdini) Music/Sound MassiveMusic Scott Cymbala, exec producer; Jessica Entner, head of production; Tim Adams, creative director; Ben Einziger, sr. composer/head of business development.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
