“Make History,” a cinematic commercial created by creative agency Mistress in collaboration with Ubisoft and Digital Domain, promotes the upcoming release of the much anticipated game Assassin’s Creed Unity.
The French Revolution is the setting of the game which follows the master assassin Arno Victor Dorian on a deadly path of redemption during the brutal French Revolution. “Make History” seamlessly integrates the Assassin’s Creed Unity backdrop around Notre Dame and the Paris skyline with original scenes, live-action characters, and CG doubles. The spot features a new Assassin’s Creed campaign tagline “Make History.”
Credits
Client Ubisoft/Assassin’s Creed Unity Agency Mistress Scott Harris, partner/creative director; Ben Beale, Rory Forrest, associate creative directors; Kay Lynn Dutcher, sr. producer; Jeremiah Murlless, grand director. Production Mothership Media, Inc. Neil Huxley, director; Rich Flier, president; Scott Gemmell, exec producer; Justin Si Diener, line producer. Digital Domain Rich Flier, president; Scott Gemmell, exec producer; Janelle Croshaw, VFX supervisor; Carla Attansio, VFX sr. producer; William “Lee” Carlton, CG supervisor; Steve Preeg, animation director; Jonathan Green, matte painter; Brian Creasey, Gideon Vandegrift, David Liu, Daisuke Nagae, digital artists; Benjamin Cinelli, animation lead; Ross Emery, cinematographer. Music Robot Repair Audio 740 Sound Design Rommel Molina, sound designer/final mixer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
