“Make History,” a cinematic commercial created by creative agency Mistress in collaboration with Ubisoft and Digital Domain, promotes the upcoming release of the much anticipated game Assassin’s Creed Unity.
The French Revolution is the setting of the game which follows the master assassin Arno Victor Dorian on a deadly path of redemption during the brutal French Revolution. “Make History” seamlessly integrates the Assassin’s Creed Unity backdrop around Notre Dame and the Paris skyline with original scenes, live-action characters, and CG doubles. The spot features a new Assassin’s Creed campaign tagline “Make History.”
Credits
Client Ubisoft/Assassin’s Creed Unity Agency Mistress Scott Harris, partner/creative director; Ben Beale, Rory Forrest, associate creative directors; Kay Lynn Dutcher, sr. producer; Jeremiah Murlless, grand director. Production Mothership Media, Inc. Neil Huxley, director; Rich Flier, president; Scott Gemmell, exec producer; Justin Si Diener, line producer. Digital Domain Rich Flier, president; Scott Gemmell, exec producer; Janelle Croshaw, VFX supervisor; Carla Attansio, VFX sr. producer; William “Lee” Carlton, CG supervisor; Steve Preeg, animation director; Jonathan Green, matte painter; Brian Creasey, Gideon Vandegrift, David Liu, Daisuke Nagae, digital artists; Benjamin Cinelli, animation lead; Ross Emery, cinematographer. Music Robot Repair Audio 740 Sound Design Rommel Molina, sound designer/final mixer
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
