Shutterfly’s new “Make it a Thing” campaign from agency Mischief @ No Fixed Address showcases the power of creativity and self-expression and how Shutterfly enables people to transform objects into treasured items of meaning. This is the largest Shutterfly brand campaign to date between the mix of content and a fully integrated media plan.
In this TV spot, we get the backstory as to the significance of a personalized mug made on Shutterfly on which the message “The Island of Alaska” appears. Simply when someone thinks Alaska is an island, make it a thing–a personal reminder poking fun yet representing a bond between that person and those knowing the inside joke.
“Every item made with Shutterfly has a backstory. That’s what makes it truly valuable,” said Greg Hahn, CCO and co-founder at Mischief @ No Fixed Address.
Henry Scholfield of RESET directed the campaign spots, including the “Island of Alaska” :30.
Credits
Client Shutterfly Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer; Kevin Mulroy, Bianca Guimaraes, executive creative directors; Jeff McCrory, chief strategy officer; Will Dempster, EVP, production; Danielle Balanov, integrated producer; Kevin Tian, video editor, content; Tanner Thompson, sr. art director; Dana Buckhorn, sr. copywriter; Nimisha Jain, head of strategy; Jimmy George, strategy director. Production RESET Henry Scholfield, director; Dave Morrison, managing director; Jen Beitler, exec producer; Kristin Porter, producer; Pat Aldinger, DP; Malin Lindholm, production designer. Editorial Final Cut Sam Bould, editor; Lucas Moesch, assistant editor; Penny Ensley, producer; Sarah Roebuck, exec producer; Justin Brukman, managing director. VFX Mathematic Guillaume Audibet, exec producer; Jason Bartnett, post producer; Alex Maldonado, set supervisor; Laurent Larapidie, Dane Armour, previz/techviz; Clement Germain, general and Flame supervisor; Yann Aldabe, CGI supervisor; Clement Germain, Hugo Aymerrich, Michael Bianchi, Greg Landois, Cyril, Sozzi, Samuel Roux, Flame artists; Morgane Constanini, Clarisse Tronchon, Lucas Benoit, CGI artists. Sound Grayson Music Mark Domitric, voice director; Rich Hamilton, music supervisor; Brian Bernard, Chris Masson, sound engineers; Ryan McLarnon, composer; Ben Swarbrick, sound designer; Nicholas Shaw, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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