Shutterfly’s new “Make it a Thing” campaign from agency Mischief @ No Fixed Address showcases the power of creativity and self-expression and how Shutterfly enables people to transform objects into treasured items of meaning. This is the largest Shutterfly brand campaign to date between the mix of content and a fully integrated media plan.
In this TV spot, we get the backstory as to the significance of a personalized mug made on Shutterfly on which the message “The Island of Alaska” appears. Simply when someone thinks Alaska is an island, make it a thing–a personal reminder poking fun yet representing a bond between that person and those knowing the inside joke.
“Every item made with Shutterfly has a backstory. That’s what makes it truly valuable,” said Greg Hahn, CCO and co-founder at Mischief @ No Fixed Address.
Henry Scholfield of RESET directed the campaign spots, including the “Island of Alaska” :30.
Credits
Client Shutterfly Agency Mischief @ No Fixed Address Greg Hahn, chief creative officer; Kevin Mulroy, Bianca Guimaraes, executive creative directors; Jeff McCrory, chief strategy officer; Will Dempster, EVP, production; Danielle Balanov, integrated producer; Kevin Tian, video editor, content; Tanner Thompson, sr. art director; Dana Buckhorn, sr. copywriter; Nimisha Jain, head of strategy; Jimmy George, strategy director. Production RESET Henry Scholfield, director; Dave Morrison, managing director; Jen Beitler, exec producer; Kristin Porter, producer; Pat Aldinger, DP; Malin Lindholm, production designer. Editorial Final Cut Sam Bould, editor; Lucas Moesch, assistant editor; Penny Ensley, producer; Sarah Roebuck, exec producer; Justin Brukman, managing director. VFX Mathematic Guillaume Audibet, exec producer; Jason Bartnett, post producer; Alex Maldonado, set supervisor; Laurent Larapidie, Dane Armour, previz/techviz; Clement Germain, general and Flame supervisor; Yann Aldabe, CGI supervisor; Clement Germain, Hugo Aymerrich, Michael Bianchi, Greg Landois, Cyril, Sozzi, Samuel Roux, Flame artists; Morgane Constanini, Clarisse Tronchon, Lucas Benoit, CGI artists. Sound Grayson Music Mark Domitric, voice director; Rich Hamilton, music supervisor; Brian Bernard, Chris Masson, sound engineers; Ryan McLarnon, composer; Ben Swarbrick, sound designer; Nicholas Shaw, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
