Admit it: The feeling of winning is really hard to beat.
And it’s been captured triumphantly in a new 360 campaign from FanDuel Casino in partnership with creative AOR Mischief @ No Fixed Address.
The “Winning is Undefeated” campaign–playing across New Jersey, Pennsylvania, Michigan and West Virginia–includes two hero TV spots directed by Matt Aselton of production company Arts & Sciences.
The creative taps into the insight that a win–no matter how big or small–feels phenomenal. Like not having to pay for parking because the meter’s broken, or getting dumped by someone you were most-definitely going to break up with.
The latter is captured in this “Break Up Win” spot which captures the joy of victory.
Credits
Client FanDuel Casino Agency Mischief @ No Fixed Address Greg Hahn, co-founder & chief creative officer; Kerry McKibbin, partner & president; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Jeff McCrory, partner & head of strategy; Pete Lefebvre, Ryan Stotts, creative directors; Will Dempster, EVP production; Hannah Kessler, sr. producer; Jimmy George, strategy director; Oliver McAteer, partner & head of development. Production Arts & Sciences Matt Aselton, director; Zoe Odlum exec producer; Alwin Kuchler, DP. Production Services, Mexico City The Lift Fuad Abed, exec producer; Jose Aguirre, line producer. Postproduction The Mill NY Matt Pascuzzi, VFX supervisor; Chris Connolloy, Luis Martin, VFX exec producers; Kyra Hendricks, VFX producer. Color The Mill LA Paul Yacono, colorist. Editorial MackCut Ian Mackenzie, editor; Gina Pagono, exec producer. Audio Post Wave NYC Aaron Reynolds, mixer; Vicky Ferraro, exec producer. Music Human James Wells, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
