Admit it: The feeling of winning is really hard to beat.
And itโs been captured triumphantly in a new 360 campaign from FanDuel Casino in partnership with creative AOR Mischief @ No Fixed Address.
The โWinning is Undefeatedโ campaignโplaying across New Jersey, Pennsylvania, Michigan and West Virginiaโincludes two hero TV spots directed by Matt Aselton of production company Arts & Sciences.
The creative taps into the insight that a winโno matter how big or smallโfeels phenomenal. Like not having to pay for parking because the meterโs broken, or getting dumped by someone you were most-definitely going to break up with.
The latter is captured in this โBreak Up Winโ spot which captures the joy of victory.
Credits
Client FanDuel Casino Agency Mischief @ No Fixed Address Greg Hahn, co-founder & chief creative officer; Kerry McKibbin, partner & president; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Jeff McCrory, partner & head of strategy; Pete Lefebvre, Ryan Stotts, creative directors; Will Dempster, EVP production; Hannah Kessler, sr. producer; Jimmy George, strategy director; Oliver McAteer, partner & head of development. Production Arts & Sciences Matt Aselton, director; Zoe Odlum exec producer; Alwin Kuchler, DP. Production Services, Mexico City The Lift Fuad Abed, exec producer; Jose Aguirre, line producer. Postproduction The Mill NY Matt Pascuzzi, VFX supervisor; Chris Connolloy, Luis Martin, VFX exec producers; Kyra Hendricks, VFX producer. Color The Mill LA Paul Yacono, colorist. Editorial MackCut Ian Mackenzie, editor; Gina Pagono, exec producer. Audio Post Wave NYC Aaron Reynolds, mixer; Vicky Ferraro, exec producer. Music Human James Wells, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More