Admit it: The feeling of winning is really hard to beat. 

And it’s been captured triumphantly in a new 360 campaign from FanDuel Casino in partnership with creative AOR Mischief @ No Fixed Address. 

The “Winning is Undefeated” campaign–playing across New Jersey, Pennsylvania, Michigan and West Virginia–includes two hero TV spots directed by Matt Aselton of production company Arts & Sciences. 

The creative taps into the insight that a win–no matter how big or small–feels phenomenal. Like not having to pay for parking because the meter’s broken, or getting dumped by someone you were most-definitely going to break up with.

The latter is captured in this “Break Up Win” spot which captures the joy of victory.

Credits

Client FanDuel Casino Agency Mischief @ No Fixed Address Greg Hahn, co-founder & chief creative officer; Kerry McKibbin, partner & president; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Jeff McCrory, partner & head of strategy; Pete Lefebvre, Ryan Stotts, creative directors; Will Dempster, EVP production; Hannah Kessler, sr. producer; Jimmy George, strategy director; Oliver McAteer, partner & head of development. Production Arts & Sciences Matt Aselton, director; Zoe Odlum exec producer; Alwin Kuchler, DP. Production Services, Mexico City The Lift Fuad Abed, exec producer; Jose Aguirre, line producer. Postproduction The Mill NY Matt Pascuzzi, VFX supervisor; Chris Connolloy, Luis Martin, VFX exec producers; Kyra Hendricks, VFX producer. Color The Mill LA Paul Yacono, colorist. Editorial MackCut Ian Mackenzie, editor; Gina Pagono, exec producer. Audio Post Wave NYC Aaron Reynolds, mixer; Vicky Ferraro, exec producer. Music Human James Wells, exec producer.

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