Admit it: The feeling of winning is really hard to beat.
And it’s been captured triumphantly in a new 360 campaign from FanDuel Casino in partnership with creative AOR Mischief @ No Fixed Address.
The “Winning is Undefeated” campaign–playing across New Jersey, Pennsylvania, Michigan and West Virginia–includes two hero TV spots directed by Matt Aselton of production company Arts & Sciences.
The creative taps into the insight that a win–no matter how big or small–feels phenomenal. Like not having to pay for parking because the meter’s broken, or getting dumped by someone you were most-definitely going to break up with.
The latter is captured in this “Break Up Win” spot which captures the joy of victory.
CreditsClient FanDuel Casino Agency Mischief @ No Fixed Address Greg Hahn, co-founder & chief creative officer; Kerry McKibbin, partner & president; Bianca Guimaraes, Kevin Mulroy, partners/executive creative directors; Jeff McCrory, partner & head of strategy; Pete Lefebvre, Ryan Stotts, creative directors; Will Dempster, EVP production; Hannah Kessler, sr. producer; Jimmy George, strategy director; Oliver McAteer, partner & head of development. Production Arts & Sciences Matt Aselton, director; Zoe Odlum exec producer; Alwin Kuchler, DP. Production Services, Mexico City The Lift Fuad Abed, exec producer; Jose Aguirre, line producer. Postproduction The Mill NY Matt Pascuzzi, VFX supervisor; Chris Connolloy, Luis Martin, VFX exec producers; Kyra Hendricks, VFX producer. Color The Mill LA Paul Yacono, colorist. Editorial MackCut Ian Mackenzie, editor; Gina Pagono, exec producer. Audio Post Wave NYC Aaron Reynolds, mixer; Vicky Ferraro, exec producer. Music Human James Wells, exec producer.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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