Speedo has partnered with independent creative agency Mirimar to create “Go Full Speedo,” a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year.
Go Full Speedo is a rallying cry for swimmers worldwide. It’s a mindset that represents total commitment in and out of the water.
The aspirational work–which comprises film, an original song (by the band The Beefs), still photography, and social videos–launched this week and will run through October.
Ads will run in the USA, UK, Germany, France and Australia with media focusing on paid online video, influencer channels such as Meta and TikTok, and athlete-owned social channels. Mirimar produced three films—the “Go Full Speedo” launch film, “Towel Change,” and “What Do You Call Them”—along with various cutdowns.
This “Go Full Speedo” hero film was directed by Australian Scottie Cameron, who lives and works in L.A. Cameron helmed via production company Collider, Sydney. The film features Stranger Things star and Aussie icon Dacre Montgomery, Californian skateboarding legend Peggy Oki, and the stars of the TV show Bondi Rescue.
“Go Full Speedo is a mindset that can transcend the pool and live in culture to celebrate anyone that’s giving it a red hot go,” said Nick Morrissey, executive creative director, Mirimar.
“Growing up in Bondi before moving to the U.S., Speedo was always more than just a swimwear brand–it was iconic for the people and the lifestyle it represented,” said Luke McKelvey, Mirimar co-founder. “We love that this new platform can encompass everything from a kid jumping from the high board for the first time to an Olympic athlete breaking a world record.”
