Tom, hardly a chef, is in the kitchen preparing a special dinner. But he has some help, which turns out to be an affectionate real-life bear who turns out to be a culinary disaster. Nonetheless the bear wants to help out because proceeds from the Minnesota Lottery have been donated to the environment. The tagline: “Nature thanks you.
Credits
Agency: Colle+McVoy John Jarvis, chief creative officer; Mike Fetrow, executive creative director; Dave Keepper, group creative director; Brian Ritchie, copywriter; Dustin Black, art director; Ramon Nunez, head of broadcast; Lisa Thotland, producer. Production Company: Drive Thru,Shooters International Inc. Mark Setterholm, executive producer; Julie Hartley, producer; Jeff Stonehouse, DP.,Larry Shanket (a.k.a. Kranky), director; Pamela McNamara, executive producer. Editorial: Fischer Edit Randy Kramer, editor Postproduction: Pixel Farm Dave Sweet, colorist Visual Effects: Drive Thru Bob George, online editor/effects artist Sound Design: BWN | Minneapolis Carl White, composer/sound designer/audio post mixer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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