A man is hiking though the forest and finds himself face to face with a bear. He freezes staring frightened at the bear. The bear approaches him, pushes himself up onto his hind legs and give the man a hug. A narrator explains that “Last year your lottery donated 47.2 million dollars to the environment and for that nature thanks you.”
Credits
Agency: Colle+McVoy Mike Fetrow, executive creative director; Dave Keepper, creative director; Brian Ritchie, copywriter; Jay Miller, art director; Ramon Nunez, director of broadcast/producer; Rose Pennington, producer Production Company: Shooters International Inc.,Drive Thru Kranky (Larry Shanet), director; Afshin Shahidi, Jeff Stonehouse, DPs,Mark Setterholm, Sara Draxten, executive producers; Nicole Erdmann, producer Editorial: Drive Thru Brody Howard, freelance editor Postproduction: Drive Thru,Hi-Wire Bob George, online editor,Oscar Obozo, colorist Visual Effects: Drive Thru Bob George, effects artist Music: BWN | Minneapolis Ken Brahmstedt, composer; Carl White, sound designer Audio: BWN | Minneapolis Carl White, audio post mixer
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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