Erich Joiner from Tool of North America directed this short which realizes the six-word description from contestant Mathew Foster as to what his dream test drive would be in the MINI 2012 John Cooper Works Coupe. This wild ride features a stewardess, salt flats, sushi, paratroopers and a rock band. Agency is Butler, Shine, Stern & Partners.
Credits
Client: MINI USA; Agency: Butler, Shine, Stern & Partners; John Butler, Mike Shine, executive creative directors; Steve Mapp, Lyle Yetman, Erik Enberg, creative directors; Christian Laniosz, art director; Stacy McClain, broadcast producer; Adrienne Cummins, director of broadcast production; Production Company: Tool of North America; Erich Joiner, director; Mark Plummer, DP; Joby Ochsner, producer; Brian Latt, managing director; Oliver Fuselier, executive producer; Editorial: Cleaver; Pete Koob, editor; Ivy Calhoun, associate editor; Richard Quan, executive producer; Postproduction: Spypost; Chris Martin, telecine; Lori Joseph, executive producer; Visual Effects: The Mission; Michael Pardee, executive producer; Rob Trent, creative director; Joey Brattesani, lead compositor; Ryan Meredith, producer; Sound Design: Squeak E. Clean; Jack Catlin, sound designer; Cleaver Pete Koob, sound designer; Audio: One Union Recording Studios; Eben Carr, mixer; Lauren Mask, executive producer; Principal Actors: Mathew Foster, Chasty Ballesteros.
NDS Contest Year:2014
Video Tags:NullaVestibulum
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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