Taste is on trial. A courtroom is set up and rapper Flavor Flav is on the witness stand to testify as a “taste expert”. The lawyer asks him “You’ve tried both Miller Lite and the change Bud Lite product, which one has more taste?” The witness chooses the Miller Lite. Counsel for the opposition objects that “This man is not a taste expert.” The judge rules that on the ground that the “man’s legal name is Flavor Flav” he will allow the testimony. Both lawyer and Flav respond “Yeah Boy.”
Credits
Agency: Crispin Porter + Bogusky,Moxie Pictures Alex Bogusky, executive creative director; Paul Keister, creative director; Evan Fry and Rob Strasberg, copywriters; John Parker and James Dawson-Hollis, art directors; Rupert Samuel, executive producer; Matt Bonin, senior producer; Bill Meadows, music producer.,Martin Granger, director; Barry Parrell, DP; Robert Fernandez and Lizzie Schwartz, executive producers; Leah Fleischman, line producer. Shot on stage at The Culver Studios, Culver City, Calif. Editorial: Cosmo Street Chan Hatcher, editor; Tania Thiele, producer. Postproduction: Company 3 Los Angeles,Method Steve Rodriguez, colorist.,Siggy Ferstl and Clark Miller, colorists Visual Effects: Chelsea Digital Anthony Nelson, executive producer; Thor Raxlen, VFX director/creative director; Daniel Shapiro and Alex Topaller; Steve Sullivan, 3-D artist. Music: Beacon Street Studios John Nau and Andrew Feltenstein, composers; Brian Chapman, sound designer. Audio: Lime Studios Lo
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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