With so many football fans ditching cable these days, and so few places to watch without going to a bar, many people are seeking out games on super sketchy illegal streaming sites.
To combat this real-life problem, DDB Chicago and Miller Lite created a tongue-in-cheek solution, Cantenna—a real can of Miller Lite with a built-in digital TV antenna—so fans can watch free football with friends anytime. And to launch this ridiculous product, on the first Sunday night of the NFL season, they flooded Reddit, Twitter, and Facebook groups—all the places where people find illegal streams—with links to their own carefully-faked streaming sites.
On their sites, users found a video which appeared to be a live stream of the game, featuring what appeared to be a country-rock “Sunday Night Football” musical opener, a familiar trope of game night.
For the video, DDB Chicago and Miller Lite tapped director Tony Yacenda of SMUGGLER, known for his hit Netflix series American Vandal, his collaborations with Lil’ Dicky and the break-out FX Networks’ show Dave.
Yacenda, also an avid football fan, knew for the video to work, he had to make fans think they’d found a working link to an illegal streaming site. The video starts with a brilliant misdirect of a local attorney ad (accentuated by faux internet buffering) before launching into the musical intro. What follows is part music video, part stunt and brilliant product launch, taking users on a wild ride and cautionary tale detailing all the terrible consequences of getting mixed up in sketchy pirate streams (Identity theft! Prison sentences! Warm beer!). Yacenda infused his trademark comedic style and tremendous attention to subtle details throughout. It’s a film made by a football fan, for football fans.
CreditsClient Miller Lite Agency DDB Chicago Ari Weiss, chief creative officer, worldwide; Britt Nolan, chief creative officer, North America; Ben Wolan, executive creative director; Myra Nussbaum, group creative director; Nathaniel Lawler, creative director; Alejandro Juli, VP, creative director; Paul Carpenter Guiga Cunha, associate creative directors; Katie Samulson, copywriter; Drew Butler, art director; Diane Jackson, chief production officer, Chicago; Matt Blitz, SVP, executive producer; Adam Battista, sr. producer; Jonathan Palmer, strategy director; Biz Anderson, strategist; Mike Norgard, digital director. Production SMUGGLER, bicoastal Tony Yacenda, director; Patrick Milling-Smith, Brian Carmody, Sue Yeon Ahn, executive producers; Cat Restrepo, producer. Editorial Union Editorial Patrick Tuck, editor; Otto Mertins, assistant editor; Dani DuHadway, producer. Music Butter Music + Sound, bicoastal Andrew Sherman, chief creative officer; Ian Jeffreys, managing director/exec producer; Aaron Kotler, executive creative director & composer; Renee Masse, producer. Sound Design/Audio Post Mr. Bronx, New York Dave Wolfe, sound designer/mixer; Geoff Strasser, engineer; Lauren Flack, exec producer. Color a52 Gregory Reese, colorist; Jenny Bright, producer; Thatcher Peterson, exec producer. VFX Parliament
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More