The Mill collaborated with Coach, Inc. and director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot “Introducing Rexy.”
The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York.
Director Wymer via Mill+ worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.
The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties while developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with life and enthusiasm.
Credits
Client Coach, Inc Production Mill+ Bryce Wymer, director; Zu Al-Kadiri, exec producer; Laura Morris, producer; Igor Martinovic, DP. VFX & Design The Mill Sallyann Houghton, exec producer; Julia Moore, producer; Edward Shires, shoot supervisor/3D lead artist; Corey Brown, creative director, 2D lead artist; Jeff Lopez, 3D rigging and animation supervisor; James Cudahy, Heather Kennedy, 2D artists; George Schermer, Peter Karnik, Eric Chou, Arman Matin, Jackie Liao, Ajit Menon, 3D artists; Mikey Rossiter, colorist. Editorial The Mill Jessica Ledoux, editor; Rachel Greco, edit assist. Sound Design Beatstreet Productions
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
