The Mill collaborated with Coach, Inc. and director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot “Introducing Rexy.”
The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York.
Director Wymer via Mill+ worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.
The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties while developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with life and enthusiasm.
Credits
Client Coach, Inc Production Mill+ Bryce Wymer, director; Zu Al-Kadiri, exec producer; Laura Morris, producer; Igor Martinovic, DP. VFX & Design The Mill Sallyann Houghton, exec producer; Julia Moore, producer; Edward Shires, shoot supervisor/3D lead artist; Corey Brown, creative director, 2D lead artist; Jeff Lopez, 3D rigging and animation supervisor; James Cudahy, Heather Kennedy, 2D artists; George Schermer, Peter Karnik, Eric Chou, Arman Matin, Jackie Liao, Ajit Menon, 3D artists; Mikey Rossiter, colorist. Editorial The Mill Jessica Ledoux, editor; Rachel Greco, edit assist. Sound Design Beatstreet Productions
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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