The Mill collaborated with Coach, Inc. and director Bryce Wymer to create a fully CG dinosaur toy for their Christmas inspired spot “Introducing Rexy.”
The playful spot introduces audiences to #RexyTheCoachDino, a vivacious teen Tyrannosaurus Rex, who’s seen causing havoc around the Coach workshop before spilling out onto the snowy streets of New York.
Director Wymer via Mill+ worked closely with The Mill’s 3D team, who created Rexy from scratch in CG.
The team used a real leather model of Rexy, which can be purchased from Coach as a keyring, so they could perfectly match its material properties while developing the character in CG. The animation team also paid close attention to Rexy’s movement with the aim of filling her with life and enthusiasm.
Credits
Client Coach, Inc Production Mill+ Bryce Wymer, director; Zu Al-Kadiri, exec producer; Laura Morris, producer; Igor Martinovic, DP. VFX & Design The Mill Sallyann Houghton, exec producer; Julia Moore, producer; Edward Shires, shoot supervisor/3D lead artist; Corey Brown, creative director, 2D lead artist; Jeff Lopez, 3D rigging and animation supervisor; James Cudahy, Heather Kennedy, 2D artists; George Schermer, Peter Karnik, Eric Chou, Arman Matin, Jackie Liao, Ajit Menon, 3D artists; Mikey Rossiter, colorist. Editorial The Mill Jessica Ledoux, editor; Rachel Greco, edit assist. Sound Design Beatstreet Productions
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
