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    Mill+, Mekanism team on “It’s On Us”

    By SHOOTUpdated:No Comments1326 Views

    Director Paul Mitchell of Mill+ and creative director David Horowitz of Mekanism deliver a public service message from President Barack Obama and Vice President Joe Biden in a promotional spot for “It’s On Us,” a sexual assault awareness campaign focusing on college campus audiences.

    A wide variety of familiar faces have signed onto the campaign to challenge bystanders–particularly young men–to take a stand against sexual assault through preventive measures and personal responsibility. The simple, powerful spot features celebrities including Jon Hamm, Kerry Washington, Rose Byrne and Connie Britton. Also appearing are President Obama and VP Biden.

    Mitchell said, “We filmed on a very simple white background and used a breezy light, providing a soft appearance. It was up-front and honest; a very clean look. We also used a split screen so you can see both the logo and an intimate close-up of their faces.”

    The “It’s On Us” campaign launched from The White House on September 19. Take the pledge here.

    Credits

    Client It's On Us/Generation Progress/PVBLIC Foundation Agency Mekanism Kati Haberstock, sr. producer; David Horowitz, creative director; Jason Harris, president/CEO. Production Mill+ Paul Mitchell, director; Kim Wildenburg, exec producer; Ian Bearce, head of content; Adriane Scott-Kemp, producer; Kris Kachikis, Adam Carboni, DPs; Richard Berman, Kyle Davis, line producers. Editorial Mill+ Victor Jory, editor; Ron Lubin, edit assist.

    ScreenWork Categories:Commercial
    Video Tags:MekanismMill+



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

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