Set in a futuristic Seoul, this CG-driven spot directed by Tim Fox of Mill+ for Mercedes-Benz out of agency antoni garage heralds the opening of the League of Legends Worlds 2023 esports tournament in South Korea.
The ambitious cinematic piece integrates the dynamic allure of the Mercedes-Benz EQS SUV with the vivid, fantastical world and characters of League of Legends.
Fox said, “Blending the cutting-edge with the fantastical, especially with brands of such stature, was an unparalleled experience.”
Credits
Client Mercedes-Benz AG and all companies affiliated with Mercedes-Benz AG Agency antoni garage FmbH & Co., KG Marcell Francke, Daniel Dürbeck, Tilman Gossner, managing directors; Roy Schröder, director; Gün Aydemir, executive creative director; Augusto Santos, creative director; Pam Boschma, copywriter; Sergil Eisenstadt, Marjorie Jorrot, creative producers. Production Mill+ Tim Fox, director; Becca Jones, exec producer; Larisa Cavaciu, sr. producer. Postproduction The Mill London Anthony Bloor, creative director; Declan Andrews, 2D lead; Ted Harrison, CG lead; Marion Strunck, animation supervisor; Will Burdett, assest supervisor; Zoe Izzard, editor; Steve Taylor, storyboard; Tim Fox, Thomas Muller, concept artists; Andreas Graichen, Paolo Ceresa, Margaux Huneau, Clementine Supiot, Alberto Lara, Thomas Craig, Dane Armour, Chris Welsby, Jean Grandgirard, Jack Enever, Arnau Gilabert, Luke Dadley, Keith Kamholz, Marc Greyvenstein, Artur Drozdowicz, Tanya Ljubimtseva, Stephen Heidacher, CG team; Rafael Vormittag, Davide Metti, Giacomo Verri, Lester Brown, 2D team; Jiyoung Lee, DMP and Korean translator; Tim Fox, Barry Chapman, Jayden Kimpton, design; Leah Ayinde, online aritst. Postproduction The Mill Banaglore Aisswarya J, associate producer; Saranya Reddy, production coordinator; Laique Quraishi, DFX supervisor; Sunil Manohar Mohapatra, asset lead; Sriker Balakrishnan, animation lead; Rakshith U, Debdutta Gayen, Ravi Kulwantsingh Ubhi, Shahid Hussain, Vishal Vijay Patil, Aditya Jaiswal, Suraj Hariharan, Sandip Dhole, Sunku Ayusha, Manukuru Manikanteswara, Sanju Sankar, Prashanth C, Sanjaykumar H V, Sumit Yadav, asset artists; Raman Bhatia, S Anashwara, animation artists; Madivadanatamilparidy Ramamoorthy, Rohit Kumar, FX artists. Color The Mill Katie Dymmock, colorist; Dan Hills, color producer; Caitlin Donaldson, Rory Leighton, Kennedy Dawson, color assist. Sound Design Echoic Audio Music amp GmbH
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