Set in a futuristic Seoul, this CG-driven spot directed by Tim Fox of Mill+ for Mercedes-Benz out of agency antoni garage heralds the opening of the League of Legends Worlds 2023 esports tournament in South Korea.
The ambitious cinematic piece integrates the dynamic allure of the Mercedes-Benz EQS SUV with the vivid, fantastical world and characters of League of Legends.
Fox said, “Blending the cutting-edge with the fantastical, especially with brands of such stature, was an unparalleled experience.”
Credits
Client Mercedes-Benz AG and all companies affiliated with Mercedes-Benz AG Agency antoni garage FmbH & Co., KG Marcell Francke, Daniel Dürbeck, Tilman Gossner, managing directors; Roy Schröder, director; Gün Aydemir, executive creative director; Augusto Santos, creative director; Pam Boschma, copywriter; Sergil Eisenstadt, Marjorie Jorrot, creative producers. Production Mill+ Tim Fox, director; Becca Jones, exec producer; Larisa Cavaciu, sr. producer. Postproduction The Mill London Anthony Bloor, creative director; Declan Andrews, 2D lead; Ted Harrison, CG lead; Marion Strunck, animation supervisor; Will Burdett, assest supervisor; Zoe Izzard, editor; Steve Taylor, storyboard; Tim Fox, Thomas Muller, concept artists; Andreas Graichen, Paolo Ceresa, Margaux Huneau, Clementine Supiot, Alberto Lara, Thomas Craig, Dane Armour, Chris Welsby, Jean Grandgirard, Jack Enever, Arnau Gilabert, Luke Dadley, Keith Kamholz, Marc Greyvenstein, Artur Drozdowicz, Tanya Ljubimtseva, Stephen Heidacher, CG team; Rafael Vormittag, Davide Metti, Giacomo Verri, Lester Brown, 2D team; Jiyoung Lee, DMP and Korean translator; Tim Fox, Barry Chapman, Jayden Kimpton, design; Leah Ayinde, online aritst. Postproduction The Mill Banaglore Aisswarya J, associate producer; Saranya Reddy, production coordinator; Laique Quraishi, DFX supervisor; Sunil Manohar Mohapatra, asset lead; Sriker Balakrishnan, animation lead; Rakshith U, Debdutta Gayen, Ravi Kulwantsingh Ubhi, Shahid Hussain, Vishal Vijay Patil, Aditya Jaiswal, Suraj Hariharan, Sandip Dhole, Sunku Ayusha, Manukuru Manikanteswara, Sanju Sankar, Prashanth C, Sanjaykumar H V, Sumit Yadav, asset artists; Raman Bhatia, S Anashwara, animation artists; Madivadanatamilparidy Ramamoorthy, Rohit Kumar, FX artists. Color The Mill Katie Dymmock, colorist; Dan Hills, color producer; Caitlin Donaldson, Rory Leighton, Kennedy Dawson, color assist. Sound Design Echoic Audio Music amp GmbH
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
