Set in a futuristic Seoul, this CG-driven spot directed by Tim Fox of Mill+ for Mercedes-Benz out of agency antoni garage heralds the opening of the League of Legends Worlds 2023 esports tournament in South Korea.
The ambitious cinematic piece integrates the dynamic allure of the Mercedes-Benz EQS SUV with the vivid, fantastical world and characters of League of Legends.
Fox said, “Blending the cutting-edge with the fantastical, especially with brands of such stature, was an unparalleled experience.”
Credits
Client Mercedes-Benz AG and all companies affiliated with Mercedes-Benz AG Agency antoni garage FmbH & Co., KG Marcell Francke, Daniel Dürbeck, Tilman Gossner, managing directors; Roy Schröder, director; Gün Aydemir, executive creative director; Augusto Santos, creative director; Pam Boschma, copywriter; Sergil Eisenstadt, Marjorie Jorrot, creative producers. Production Mill+ Tim Fox, director; Becca Jones, exec producer; Larisa Cavaciu, sr. producer. Postproduction The Mill London Anthony Bloor, creative director; Declan Andrews, 2D lead; Ted Harrison, CG lead; Marion Strunck, animation supervisor; Will Burdett, assest supervisor; Zoe Izzard, editor; Steve Taylor, storyboard; Tim Fox, Thomas Muller, concept artists; Andreas Graichen, Paolo Ceresa, Margaux Huneau, Clementine Supiot, Alberto Lara, Thomas Craig, Dane Armour, Chris Welsby, Jean Grandgirard, Jack Enever, Arnau Gilabert, Luke Dadley, Keith Kamholz, Marc Greyvenstein, Artur Drozdowicz, Tanya Ljubimtseva, Stephen Heidacher, CG team; Rafael Vormittag, Davide Metti, Giacomo Verri, Lester Brown, 2D team; Jiyoung Lee, DMP and Korean translator; Tim Fox, Barry Chapman, Jayden Kimpton, design; Leah Ayinde, online aritst. Postproduction The Mill Banaglore Aisswarya J, associate producer; Saranya Reddy, production coordinator; Laique Quraishi, DFX supervisor; Sunil Manohar Mohapatra, asset lead; Sriker Balakrishnan, animation lead; Rakshith U, Debdutta Gayen, Ravi Kulwantsingh Ubhi, Shahid Hussain, Vishal Vijay Patil, Aditya Jaiswal, Suraj Hariharan, Sandip Dhole, Sunku Ayusha, Manukuru Manikanteswara, Sanju Sankar, Prashanth C, Sanjaykumar H V, Sumit Yadav, asset artists; Raman Bhatia, S Anashwara, animation artists; Madivadanatamilparidy Ramamoorthy, Rohit Kumar, FX artists. Color The Mill Katie Dymmock, colorist; Dan Hills, color producer; Caitlin Donaldson, Rory Leighton, Kennedy Dawson, color assist. Sound Design Echoic Audio Music amp GmbH
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
