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    The Mill, Climate Reality Project Team To Get Out The Vote

    By SHOOTUpdated:No Comments2597 Views

    The Mill has teamed up with TBWAChiatDay NY, TBWAChiatDay LA, MALFOR GOOD and the Climate Reality Project for a new campaign driving awareness on the importance of voting. 

    Spearheaded by Al Gore, The Climate Reality Project is a community of people committed to turning awareness into action that can save our planet’s species and natural resources. 

    The campaign stars a photo-real penguin named “Earth” (voiced by social media influencer Liza Koshy) and follows the character through her run for Congress. Throughout her campaign for office, she gives motivational speeches that encourage people to “Vote for Earth.”
      
    “Earth” was brought to life by The Mill, using an innovative new, interactive animation system named Mill Mascot. The award-winning system enabled “Earth” to be digitally puppeteered live on-set using hand gestures, motion sensors and game engine technology, reducing weeks of animation to a single shoot day. 

    Credits

    Client The Climate Reality Project Agency TBWAChiatDay New York John Doris, head of production; Marisa Bursteen, sr. producer; Sara Haroldson, producer; Chris Beresford-Hill, chief creative officer; Angelo Maia, Ricardo Franco, associate creative directors; Marie Strycharz, Laura Vancil, creatives. Agency MAL FOR GOOD LA Duncan Milner, group creative director. Production Mill+ Jeff Dates, director; Ian Bearce, exec producer; Tia Perkins, producer. VFX The Mill Katie Kolombatovich, producer; Xuan Seifert, Damian Kwiatkowski, technical artists; Jeff Robins, Kevan Lee, Krissy Nordella, 2D artists; Ryan Federman, Shihan Barbee, 3D artists. (Toolbox: Mill Mascot)

     

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:MALFOR GOODTBWAChiatDayThe Mill

    The Best Work You May Never See: Steve Rogers Directs Christmas Spot For Telstra Starring A Singing Donkey

    Tuesday, November 12, 2024

    Directed by Steve Rogers via production house Revolver, this 90-second Christmas film for Aussie telecommunications company Telstra--created by agency Bear Meets Eagle On Fire in tandem with +61--tells the story of an accidental singing superstar, Little Donkey, who goes on a whirlwind tour across the world. But eventually stardom isn't all it's cracked up to be as Little Donkey misses its family at holiday time.

    “We wanted to tell a Christmas story without falling into the holiday cliches. Hopefully the heart of this rings true and people get a bit of giggle along the way,” said Micah Walker, chief creative officer at Bear Meets Eagle On Fire.

    Blake Crosbie, managing director of +61, said, “It’s a charming story that is so true of Christmas and so naturally adds to our brand idea ‘Wherever We Go’.”

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