The Mill has teamed up with TBWAChiatDay NY, TBWAChiatDay LA, MALFOR GOOD and the Climate Reality Project for a new campaign driving awareness on the importance of voting.
Spearheaded by Al Gore, The Climate Reality Project is a community of people committed to turning awareness into action that can save our planet’s species and natural resources.
The campaign stars a photo-real penguin named “Earth” (voiced by social media influencer Liza Koshy) and follows the character through her run for Congress. Throughout her campaign for office, she gives motivational speeches that encourage people to “Vote for Earth.”
“Earth” was brought to life by The Mill, using an innovative new, interactive animation system named Mill Mascot. The award-winning system enabled “Earth” to be digitally puppeteered live on-set using hand gestures, motion sensors and game engine technology, reducing weeks of animation to a single shoot day.
Credits
Client The Climate Reality Project Agency TBWAChiatDay New York John Doris, head of production; Marisa Bursteen, sr. producer; Sara Haroldson, producer; Chris Beresford-Hill, chief creative officer; Angelo Maia, Ricardo Franco, associate creative directors; Marie Strycharz, Laura Vancil, creatives. Agency MAL FOR GOOD LA Duncan Milner, group creative director. Production Mill+ Jeff Dates, director; Ian Bearce, exec producer; Tia Perkins, producer. VFX The Mill Katie Kolombatovich, producer; Xuan Seifert, Damian Kwiatkowski, technical artists; Jeff Robins, Kevan Lee, Krissy Nordella, 2D artists; Ryan Federman, Shihan Barbee, 3D artists. (Toolbox: Mill Mascot)
Continuing their partnership to combat the mental health crisis among America’s youth, the Ad Council and McCann New York have released the latest installment of the “Sound It Out” campaign which focuses on helping parents and caregivers have meaningful conversations with their kids about emotional wellbeing.
The new work, “Listening is a Form of Love,” focuses on the important role parents and caregivers play in supporting young people’s emotional wellbeing and is supported by new data from Surgo Health’s Youth Mental Health Tracker. The survey highlights that: 55% of youth (ages 10-24) report mental health struggles; and one in five youth report symptoms of depression, and one in four report symptoms of anxiety.
The film includes an interactive digital experience that invites parents to practice “holding space” by pressing the space bar to listen to kids sharing what they wish their parents could hear, in their own words. Along with this literal interpretation of the active listening the campaign encourages, the website also gives valuable tools to help parents and caregivers be better listeners, and in turn, better support their kids.
There is also this 60-second PSA--directed by Alex Fischman Cardenas via Greenpoint Pictures--which underscores the power and importance of listening to your loved ones.
