The Mill New York handled VFX for this spot in which Dwayne “The Rock” Johnson goes great lengths to make sure his kids have milk in the morning. Agency is Deutsch New York. Peter Berg of Pony Show Entertainment directed.
Credits
Agency: Deutsch | New York Greg DiNoto, chief creative officer; Bernie Hogya, sr. VP/creative director; Chip Rich, VP/associate creative director; Joe Calabrese, exec VP/director of integrated production; Josh Litwhiler, VP/sr. producer. Production Company: Pony Show Entertainment Peter Berg, director; Susan Kirson, Jeffrey Frankel, exec producers; Helga Gruber, Fern Martin, producers; Gareth Wood, production supervisor; John Schwartzman, DP. Editorial: Rock Paper Scissors Visual Effects: The Mill New York Charlotte Arnold, VFX producer; Corey Brown, shoot supervisor/2D lead artist; Chris Bernier, shoot supervisor/3D lead artist; Ben Smith, creative director; Antoine Douadi, Robert Bruce, Caio Sorrentino, 2D artists; Naotaka Minami, Jimmy Gass, Justin Diamond, Navdeep Singh, Wyatt Savarese, Hassan Taimur, 3D artists; Olivier Mitonneau, matte painting.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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