A tune is playing and two men in a grocery store are quickly loading as much milk they can into a grocery cart, each trying tot get more than the other before all the milk is gone. Another man jumps onto the back of a milk truck and fills his bag, dropping a bunch of money on the seat before running away. Why are all these men so frantic to get so much milk? “A recent study has shown that calcium may reduce the symptoms of PMS” a sultry voiced narrator announces. A man arrives home with a bag full of milk cartons and a dozen red roses, walking tentatively into his house and then the commercial ends with the words “Got Milk?”
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/copywriter/art director; Debbie King, executive producer/producer. Production Company: @radical.media Jeff Goodby, director; Danny Hiele, DP; Frank Scherma, executive producer; Mala Vasan, producer. Shot on location in Los Angeles. Editorial: GSP Post, San Francisco. Ted DePalma, editor; Vin DeLuca, assistant editor; Gary Nueman, producer; Greg Everage, general manager of post production. Postproduction: Retina,Teak Motion Visuals Chris Martin, colorist.,Treena Loria, online editor. Audio: GSP Post, San Francisco. Mark Pittman, mixer.
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
MySHOOT Profiles
Add A Comment