A tune is playing and two men in a grocery store are quickly loading as much milk they can into a grocery cart, each trying tot get more than the other before all the milk is gone. Another man jumps onto the back of a milk truck and fills his bag, dropping a bunch of money on the seat before running away. Why are all these men so frantic to get so much milk? “A recent study has shown that calcium may reduce the symptoms of PMS” a sultry voiced narrator announces. A man arrives home with a bag full of milk cartons and a dozen red roses, walking tentatively into his house and then the commercial ends with the words “Got Milk?”
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, creative director/copywriter/art director; Debbie King, executive producer/producer. Production Company: @radical.media Jeff Goodby, director; Danny Hiele, DP; Frank Scherma, executive producer; Mala Vasan, producer. Shot on location in Los Angeles. Editorial: GSP Post, San Francisco. Ted DePalma, editor; Vin DeLuca, assistant editor; Gary Nueman, producer; Greg Everage, general manager of post production. Postproduction: Retina,Teak Motion Visuals Chris Martin, colorist.,Treena Loria, online editor. Audio: GSP Post, San Francisco. Mark Pittman, mixer.
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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