Ocean and sky serve as the architectural nature set up in OneRepublic’s brand new music video “Someday.” A SixTwentySix Productions and Miles & AJ production, the band’s latest video was directed by Miles Cable and made in collaboration with co-directing partner Isaac Rentz. The video’s debut today (8/27) coincides with the pop rock band’s release of its fifth studio album, “Human,” which had been previously delayed from its May due date because of the COVID-19 pandemic. “Human” and its tracks are OneRepublic’s love letter to people all over the world on how important courage, love and loss can be in life.
“Working on this video with OneRepublic was a wild ride,” shared director Miles Cable. “It all started with a concept that AJ and I wrote to take us to Alaska, but one thing led to another and the creative had to be shifted with minimal time on the clock. We went back to the drawing board and reworked the concept to live around the unknown coastal destination we see now.”
This poetic, documentary style music video is a live look at OneRepublic bandmates Ryan Tedder, Zach Filkins, Drew Brown, Brent Kutzle, Eddie Fisher, and Brian Willett simply being themselves in a new space. It’s a light and authentic journey as they make their way through various natural and civilized areas and landscapes. From the ocean’s docks, to the boat and hills, to the band’s final performance high above the sea, the lyrics and sound direct the story being told. The film focuses on imagery while utilizing Tedder’s performance as the narration. Interior performances are juxtaposed against the stunning landscapes.
The citizens in the video also help tell the song’s story–the person grabbing coffee, the woman walking her dog, the fishermen preparing the boat for the day’s catch, the shuttered bar with a closed sign in the window, a grandson fishing off a footbridge–all have a role. Viewers get to watch the band wander through without destination, enjoying the moment they are currently in.
CreditsClient Interscope Records/OneRepublic Jared Shelton, commissioner. Production SixTwentySix Productions Miles Cable, Isaac Rentz, directors; Miles & AJ, writers; Austin Barbera, Jake Krask, exec producers; Kai Yuricich, head of production; Brandon Robinson, producer; Brendan Lynch, production manager; Andrea Gavazzi, DP; Bashir Taylor, first AD.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More