This music video for Wendy’s–from agency VMLY&R and directed by Miles & AJ via production house SixTwentySix–opens with six-time Grammy Award-winning artist, producer and songwriter T-Pain in his studio, which then morphs into a Wendy’s restaurant where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the microphone and performs a summer Frosty anthem, reimagining his chart-topping hit single “Buy U a Drank.” As he savors the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realizes he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along.
The “Buy U a Frosty” music video means that T-Pain is now also known as FROS-T Pain.
CreditsClient Wendy’s Agency VMLY&R Production Company SixTwentySix Miles & AJ, directors; Austin Barbera, exec producer; Matias Letelier, head of production/EP; Russ Fraser, DP; Amber Bolden, SX production coordinator; Dustin Highbridge, producer; Henry Reed, production manager; Allah Samson, production coordinator; Dan Gillette, ost producer; John Scott Wilson, 1st AD; Hannah Meachin, production designer; Kris Foreman-Swanson, food stylist; Joey Johnston, Frosty technician. Editorial Miles Cable, editor; Miles Warren, assistant editor. Color Kaitlyn Battistelli, colorist. Sound Design Mike Leone, sound designer. VFX Frender Max Colt, VFX
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More