This music video for Wendy’s–from agency VMLY&R and directed by Miles & AJ via production house SixTwentySix–opens with six-time Grammy Award-winning artist, producer and songwriter T-Pain in his studio, which then morphs into a Wendy’s restaurant where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the microphone and performs a summer Frosty anthem, reimagining his chart-topping hit single “Buy U a Drank.” As he savors the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realizes he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along.
The “Buy U a Frosty” music video means that T-Pain is now also known as FROS-T Pain.
Credits
Client Wendy’s Agency VMLY&R Production Company SixTwentySix Miles & AJ, directors; Austin Barbera, exec producer; Matias Letelier, head of production/EP; Russ Fraser, DP; Amber Bolden, SX production coordinator; Dustin Highbridge, producer; Henry Reed, production manager; Allah Samson, production coordinator; Dan Gillette, ost producer; John Scott Wilson, 1st AD; Hannah Meachin, production designer; Kris Foreman-Swanson, food stylist; Joey Johnston, Frosty technician. Editorial Miles Cable, editor; Miles Warren, assistant editor. Color Kaitlyn Battistelli, colorist. Sound Design Mike Leone, sound designer. VFX Frender Max Colt, VFX
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
