This music video for Wendy’s–from agency VMLY&R and directed by Miles & AJ via production house SixTwentySix–opens with six-time Grammy Award-winning artist, producer and songwriter T-Pain in his studio, which then morphs into a Wendy’s restaurant where Frosty treats are abundant, and the vibes are high. With his signature swagger, T-Pain steps up to the microphone and performs a summer Frosty anthem, reimagining his chart-topping hit single “Buy U a Drank.” As he savors the final bite of his Frosty, reality sets in – all special effects have disappeared, and T-Pain realizes he’s been in a complete Frosty Time daze and has been sitting in a Wendy’s booth all along.
The “Buy U a Frosty” music video means that T-Pain is now also known as FROS-T Pain.
CreditsClient Wendy’s Agency VMLY&R Production Company SixTwentySix Miles & AJ, directors; Austin Barbera, exec producer; Matias Letelier, head of production/EP; Russ Fraser, DP; Amber Bolden, SX production coordinator; Dustin Highbridge, producer; Henry Reed, production manager; Allah Samson, production coordinator; Dan Gillette, ost producer; John Scott Wilson, 1st AD; Hannah Meachin, production designer; Kris Foreman-Swanson, food stylist; Joey Johnston, Frosty technician. Editorial Miles Cable, editor; Miles Warren, assistant editor. Color Kaitlyn Battistelli, colorist. Sound Design Mike Leone, sound designer. VFX Frender Max Colt, VFX
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More