Dr. Evil is “Back For Good,” which is the title of this General Motor’s Super Bowl spot starring actor/comedian Mike Myers. Directed by Tim Kirkby via Bootleg Films, London for McCann Detroit, the commercial has Dr. Evil taking over General Motors. But in order to rule the world, he first has to save the world, reducing the global carbon footprint via GM’s line of electric vehicles.
Accompanying Myers as Dr. Evil are his Austin Powers co-stars including Rob Lowe (as “Young Number Two”) and Seth Green (“Scott Evil”).
Visual effects house on the Big Game commercial was AFX Creative. Nicole Fina, exec producer at AFX, noted. “This campaign started off with select VFX needs and grew to include VFX in every single shot,” she says. “We created the floor, the ceiling, a fleet of CG cars, CG stairs, animating robots, tricked-out walls, multi-leveled floors, backgrounds and so much more.”
Credits
Client General Motors Agency McCann Detroit Chuck Meehan, Brad Emmett, co-chief creative officers; Rob Legato, Tony Kaurse, group creative directors; Michael Musallam, Nick Marine, associate creative directors; Hafeez Saheed, executive integrated producer; Diana Ceausu, global head of strategy & research; Tim Rocklage, sr. art director Anna Jacobs, copywriter. Production Bootleg Films, London Tim Kirkby, director; Giles Nuttgens, DP; Greg Jordan, exec producer; Ira Brooks, line producer. U.S. Production Support Rocket Film Sara Eolin, managing director; Marla Whittaker, EP/head of production. Editorial Cosmo Street Tom Scherma, editor; Yvette Cobarrubius, exec producer; Marie Mangahas, head of production; Yole Barrera, producer. VFX AFX Creative, Santa Monica, Calif. Chris Noellert, creative director/2D supervisor; Tom Connors, VFX supervisor/3D lead; Felix Thedeby, composite supervisor; Alex Michael, sr. producer; Giulia Rocca, production coordinator; Esther Minitser, head of production; Nicole Fina, exec producer; Mark Leiss, managing director; Derek Hansen, colorist; Zachary Hetlage, assistant colorist; Jessica Amburgey, color producer. (Toolbox: Flame, Nuke, 3DSMax, Maya, Substance Painter, redshift) Music “Opening Title” from Austin Powers: International Man of Mystery; music by George S. Clinton, courtesy of New Line Productions, Inc. Music/Sound Design JSM Music Joel Simon, CEO/CCO; Jeff Fiorello, VP/exec producer; Norm Felker, sr. producer; Andrew Manning, Sharon Cha, producers; Seamus Kilmartin, Cecil Campanero, composers; Nathan Kil, sound designer. Stock Music BMG Production Music Audio Eleven Sound Jeff Payne, mixer/sound designer; Andrew Smith, assistant mixer; Melissa Elston, exec producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
