To promote Windows Server 2008, a series of three video ads starring a computer-generated robot character are playing at www.serverunleashed.com and other sites. The spots were created by McCann Erickson/San Francisco and produced by Digital Domain/Venice, Calif.
In the spots, the robot, nicknamed IT247, is the server, and it runs and jumps around the industrial space as two men discuss it.
The men were shot on green screen with everything else in the spots in 3D. The spots were shot with an Arri D4 digital camera.
Credits
Agency: McCann-Erickson San Francisco Michael Furlong, creative director, art director; Doug Green, creative director, copywriter; John Reid, digital guru; Ben Latimer, agency producer; Rob Garnett, group account director Production Company: Digital Domain, Inc. Fred Raimondi, director; Ed Ulbrich, president; Karen Anderson, executive producer; Jason Cohon, line producer/vfx producer; Mark Williams, dp; Ron Herbst, cg supervisor; Cedric Williams, vfx coordinator; Jonny Hicks, flame artist; Rachel D. Keyte, Christoph Ivins, James Kuroda, nuke compositors; Charles Paek, Terry Naas, David Matherly, digital artists; Karin Last, roto artist; Daniel Loeb, Bill Wright, Frantz Vidal, character animation; David Lo, character rigging; Som Shankar, Scott M. Edelstein, tracking; Dwayne Turner, conceptual artist; Simon Dunsdon, previs artist Editorial: Digital Domain, Inc. Nate Hubbard, editor Music: Machine Head Stephen Dewey, sound designer; Vicki Ordeshook, head of production Audio: Crescen
O2 and VCCP’s faith Agency Scam The Scammers With AI Granny
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
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