To promote Windows Server 2008, a series of three video ads starring a computer-generated robot character are playing at www.serverunleashed.com and other sites. The spots were created by McCann Erickson/San Francisco and produced by Digital Domain/Venice, Calif.
In the spots, the robot, nicknamed IT247, is the server, and it runs and jumps around the industrial space as two men discuss it.
The men were shot on green screen with everything else in the spots in 3D. The spots were shot with an Arri D4 digital camera.
Credits
Agency: McCann-Erickson San Francisco Michael Furlong, creative director, art director; Doug Green, creative director, copywriter; John Reid, digital guru; Ben Latimer, agency producer; Rob Garnett, group account director Production Company: Digital Domain, Inc. Fred Raimondi, director; Ed Ulbrich, president; Karen Anderson, executive producer; Jason Cohon, line producer/vfx producer; Mark Williams, dp; Ron Herbst, cg supervisor; Cedric Williams, vfx coordinator; Jonny Hicks, flame artist; Rachel D. Keyte, Christoph Ivins, James Kuroda, nuke compositors; Charles Paek, Terry Naas, David Matherly, digital artists; Karin Last, roto artist; Daniel Loeb, Bill Wright, Frantz Vidal, character animation; David Lo, character rigging; Som Shankar, Scott M. Edelstein, tracking; Dwayne Turner, conceptual artist; Simon Dunsdon, previs artist Editorial: Digital Domain, Inc. Nate Hubbard, editor Music: Machine Head Stephen Dewey, sound designer; Vicki Ordeshook, head of production Audio: Crescen
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
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Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
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