In a video ad campaign for Microsoft Visual Studio, created by McCann-Erickson/San Francisco and produced by Exopolis/Los Angeles, the machinima animation technique was used. Exopolis created a video game and captured game play sequences, which were converted into a narrative animation. Video game characters similar to Halo figures were used to create the humorous video that tells a story that will be appreciated by game developers, the Visual Studio audience.
Credits
Agency: McCann-Erickson San Francisco Rob Bagot, John McNeil, creative directors; Doug Green, Tom Geary, acd/writers; Michael Furlong, John Reid, acd/art directors; Ted Meyer, broadcast producer Production Company: Exopolis Daniel Arcana, Kat Egan, partners; Mike Harvkey, director, creative director; Jason O’Leary, executive producer/broadcast; Alison Cole, producer; Jessica Baker, associate producer; Steven Schkolne, technical director; Matt Howell, game developer/flash programmer; Ming Hsiung, John Valezquez 3D modeler/animators; Aaron Frebowitz, 2D design/animation Editorial: Cutters Joel Marcus, editor; Nicole Visram, executive producer; Aki Johnson, assistant editor; Kasey McGarrigle, producer Audio: Eleven Sound Jeff Fuller, engineer/sound design; Luis Rosario, assistant mixer; DJ Fox-Engstrom, executive producer
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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