As we continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging. The new campaign from Microsoft and McCann New York–“More Ways to be a Team”–demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.
Buck served as production studio on this anthem piece for a campaign that uses engaging visual metaphors to communicate how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live action, and shows how each of these tools are giving people more ways to be a team.
“More Ways to be a Team” launched in the U.S. across TV, digital video, digital display, social, PR, and search.
Credits
Client Microsoft Agency McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Shayne Millington, Piper Hickman, EVPs, global executive creative directors; Brad Soulas, Kristine Salm, creative directors; Nick Ciomperlik, Ricardo Munoz, associate creative directors; Mikey Bready, jr. art director; Enoch Lui, jr. copywriter; Yung Lee, designer; Malik Dupree, jr. designer; David Cliff, director of creative technology; Hiya Vazirani, Alicia Foor, creative technologists; Sanjoo Ryou, project management & creative resource director; Lauren Kosche, sr. project manager; Nathy Aviram, chief production officer; Mel Senecal, VP, executive producer; Morgan Edstrom, producer; Eric Johnson (aka DJ Bunny), SVP, executive music producer; Dan Gross, music producer; Patty Visconti, VP, sr. interactive producer; Charlotte Popper, Sean Flanigan, digital producers; Caroline Sollmann, art producer. Ash Far, EVP, global director of strategy & research; Jordan Berger, strategy director; Carra So, associate strategist. Production Buck Orion Tait, executive creative director; Thomas Schmid, group creative director; Stevie Watkins, associate creative director; Doug Hindson, art director; Joe Nash, exec producer; Kitty Dillard, head of production; Kevin Hall, sr. producer; Irka Seng, producer; Dara O Cairbre, Deanna Rivera, production coordinators; Gilles Desmadrille, animation lead and design; Dan Cantelm, 2D animation, design; Enle Le, 2D animation, design; Bill Dorais, CG supervisor; Carmel Gatchalian, Liron Eldar-Ashkenazi, Taylor James, Theo Glad, Trey Holt, Vinicius Naldi, Yeojin Shin, Zuheng Yin, Bernardo Henning, Justin Cassano, design; Jordan Scott, Lily Padula, Rachael Park, Tim Beckhardt, 2D animation; Taylor James, Filipe Machado, Joy Tien, 3D modeling; Jing Huang, rigging; Arvid Volz, 3D-CG lead; Taylor James, Zuheng Yin, Kevin Nguyen, Daniel Zucco, Mohammed Elberkawi, Selah Kwon, animation; Shane O’Hare, Ylli Orana, lighting; Seth Ricart, colorist; Paal Riu, roto VFX pick conform. Audio Post Sonic Union Steve Rosen, mix engineer; Patrick Sullivan, sr. producer. Content Licensing Catch and Release Kerri Helliwell, project manager; Helen Giano, Mattia Nuzzo, Anelka Agiro, Shelby Shariatzadeh, Buck Spillner, Jackson Rockowitz, curation; Zoe Ani, Jordan Vail, Brent Lovell, Cris Walters, Akimi Biggs, clearance.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
