With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport–showing support for Team USA.
This tongue-in-cheek video titled “Golf Returns to the Games” centers on footage from the 2014 PGA Memorial Tournament featuring pro golfer Scott Langley with Brazilian soccer announcer Nilson Cesar providing the animated, high-energy play-by-play. The announcer’s excitement generates enough decibel power to help a ball on the lip of the cup turn into a made putt for Langley.
FCB Chicago conceived of the ad which brings soccer, golf and the Rio Olympics together in fine comedic fashion.
CreditsClient Anheuser-Busch InBev/Michelob ULTRA Agency FCB Chicago Todd Tilford, chief creative officer; Josh Hurley, Andy Kohman, VPs/creative directors; Johnross Post, Conor Clarke, art directors; Matt Everts, copywriter; Chris Wickman, sr. producer; Tom Hehir, VP, strategic planning director. Postproduction Lord+Thomas Roman Mendez, director of motion design; Derek Viramontes, motion designer; Ilsa Misamore, editor.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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