With golf returning to the Games for the first time in 112 years, Michelob ULTRA is ready to tee up the excitement in Rio to rally fans in celebrating the sport–showing support for Team USA.
This tongue-in-cheek video titled “Golf Returns to the Games” centers on footage from the 2014 PGA Memorial Tournament featuring pro golfer Scott Langley with Brazilian soccer announcer Nilson Cesar providing the animated, high-energy play-by-play. The announcer’s excitement generates enough decibel power to help a ball on the lip of the cup turn into a made putt for Langley.
FCB Chicago conceived of the ad which brings soccer, golf and the Rio Olympics together in fine comedic fashion.
CreditsClient Anheuser-Busch InBev/Michelob ULTRA Agency FCB Chicago Todd Tilford, chief creative officer; Josh Hurley, Andy Kohman, VPs/creative directors; Johnross Post, Conor Clarke, art directors; Matt Everts, copywriter; Chris Wickman, sr. producer; Tom Hehir, VP, strategic planning director. Postproduction Lord+Thomas Roman Mendez, director of motion design; Derek Viramontes, motion designer; Ilsa Misamore, editor.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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