Audi has released this digital short, Science Fair, in advance of Spider-Man: Far From Home, the Sony Pictures summer release.
Directed by Eric Appel of production house Furlined for agency M/H VCCP, the short takes us to Peter Parker’s (aka Spider-Man) high school science fair. There, Parker (Tom Holland) and his best friend Ned (Jacob Batalon) find themselves up against some very serious competition. To save their presentation, Parker uses his connections to get his hands on the latest technology, the electric Audi e-tron GT concept car.
The Audi e-tron SUV, Q8 and A7 will also make appearances on the big screen as the superhero ride of choice in Spider-Man: Far From Home this summer.
Credits
Client Audi of America/Spider-Man: Far From Home; Sony Pictures, studio partner. Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Matt Hofherr, chief strategy officer/North America, co-founder; Joel Kaplan, executive creative director, associate partner; Tanya LeSieur, head of production, associate partner; Brendan Robertson, chief strategy officer, San Francisco; Allen Yu, associate creative director; Michael Gallagher, sr. copywriter; Melissa Nagy, sr. producer; Lexi Alaga, associate producer. Production Furlined Eric Appel, director; Diane McArter, president; Ben Davis, VP; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Ali Goldstone, head of production; Darrin Ball, line producer; Mandy Walker, DP; Andrew Clark, production designer; Alyson Horn, casting director. Editorial Union Editorial Christjan Jordan, editor; James Bird, Joe Hughes, assistant editors; Michael Raimondi, managing partner; Dani DuHadway, producer; Lilian Ghodushim, associate producer. Music Sony Pictures original score from Spider-Man: Far From HomeSound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio One Union Eben Carr, audio engineer. Color Company 3 Sean Coleman, colorist; Matt Moran, sr. producer. VFX/Finishing Method Studios Michelle Machado, exec producer; Pip Malone, producer; Jesse Bradstreet, VFX supervisor; Kyle Leonard, production manager. Cast Tom Holland, Jacob Batalon
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
