Audi has released this digital short, Science Fair, in advance of Spider-Man: Far From Home, the Sony Pictures summer release.
Directed by Eric Appel of production house Furlined for agency M/H VCCP, the short takes us to Peter Parker’s (aka Spider-Man) high school science fair. There, Parker (Tom Holland) and his best friend Ned (Jacob Batalon) find themselves up against some very serious competition. To save their presentation, Parker uses his connections to get his hands on the latest technology, the electric Audi e-tron GT concept car.
The Audi e-tron SUV, Q8 and A7 will also make appearances on the big screen as the superhero ride of choice in Spider-Man: Far From Home this summer.
Credits
Client Audi of America/Spider-Man: Far From Home; Sony Pictures, studio partner. Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Matt Hofherr, chief strategy officer/North America, co-founder; Joel Kaplan, executive creative director, associate partner; Tanya LeSieur, head of production, associate partner; Brendan Robertson, chief strategy officer, San Francisco; Allen Yu, associate creative director; Michael Gallagher, sr. copywriter; Melissa Nagy, sr. producer; Lexi Alaga, associate producer. Production Furlined Eric Appel, director; Diane McArter, president; Ben Davis, VP; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Ali Goldstone, head of production; Darrin Ball, line producer; Mandy Walker, DP; Andrew Clark, production designer; Alyson Horn, casting director. Editorial Union Editorial Christjan Jordan, editor; James Bird, Joe Hughes, assistant editors; Michael Raimondi, managing partner; Dani DuHadway, producer; Lilian Ghodushim, associate producer. Music Sony Pictures original score from Spider-Man: Far From HomeSound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio One Union Eben Carr, audio engineer. Color Company 3 Sean Coleman, colorist; Matt Moran, sr. producer. VFX/Finishing Method Studios Michelle Machado, exec producer; Pip Malone, producer; Jesse Bradstreet, VFX supervisor; Kyle Leonard, production manager. Cast Tom Holland, Jacob Batalon
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
