Audi has released this digital short, Science Fair, in advance of Spider-Man: Far From Home, the Sony Pictures summer release.
Directed by Eric Appel of production house Furlined for agency M/H VCCP, the short takes us to Peter Parker’s (aka Spider-Man) high school science fair. There, Parker (Tom Holland) and his best friend Ned (Jacob Batalon) find themselves up against some very serious competition. To save their presentation, Parker uses his connections to get his hands on the latest technology, the electric Audi e-tron GT concept car.
The Audi e-tron SUV, Q8 and A7 will also make appearances on the big screen as the superhero ride of choice in Spider-Man: Far From Home this summer.
Credits
Client Audi of America/Spider-Man: Far From Home; Sony Pictures, studio partner. Agency M/H VCCP John Matejczyk, chief creative officer, co-founder; Matt Hofherr, chief strategy officer/North America, co-founder; Joel Kaplan, executive creative director, associate partner; Tanya LeSieur, head of production, associate partner; Brendan Robertson, chief strategy officer, San Francisco; Allen Yu, associate creative director; Michael Gallagher, sr. copywriter; Melissa Nagy, sr. producer; Lexi Alaga, associate producer. Production Furlined Eric Appel, director; Diane McArter, president; Ben Davis, VP; David Thorne, sr. exec producer; Jay Wakefield, exec producer; Ali Goldstone, head of production; Darrin Ball, line producer; Mandy Walker, DP; Andrew Clark, production designer; Alyson Horn, casting director. Editorial Union Editorial Christjan Jordan, editor; James Bird, Joe Hughes, assistant editors; Michael Raimondi, managing partner; Dani DuHadway, producer; Lilian Ghodushim, associate producer. Music Sony Pictures original score from Spider-Man: Far From HomeSound Design Barking Owl Morgan Johnson, sound designer; Kelly Bayett, creative director; KC Dossett, producer. Audio One Union Eben Carr, audio engineer. Color Company 3 Sean Coleman, colorist; Matt Moran, sr. producer. VFX/Finishing Method Studios Michelle Machado, exec producer; Pip Malone, producer; Jesse Bradstreet, VFX supervisor; Kyle Leonard, production manager. Cast Tom Holland, Jacob Batalon
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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