Feature filmmmaker Darren Aronofsky (“Black Swan,” “The Wrestler”) directed “Desperate,” one of four spots in a campaign depicting meth users and/or victims in dire situations. This TV is a key element designed to drive teens to a website through which they can access info about Meth addiction and share their stories with others. Campaign was created by digital agency Organic. The TV spots were produced by Wild Plum.
Credits
Postproduction: Final Cut,Technicolor JD Smyth, editor; Viet-An Nguyen, exec producer; Cecil Hooker, Smoke artist; Phillip Brooks, motion graphics. T. Terresse Tate, sound designer.,Tim Stipan, colorist.
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
Read MoreMySHOOT Profiles
Add A Comment