Dom & Nic of Oil Factory directed this hard driving spot in which a new Mercedes model dramatically takes its rightful place among the manufacturer’s legendary cars of yesteryear. Helping to drive the ad is sound design from Finger Music, editor Andrea MacArthur of Peepshow and sound designer/audio mixer Hillary Martel of audioEngine.
Credits
Agency: Merkley + Partners Chris Landi, Tom Quaglino, creatives; Chris Ott, producer. Editorial: Peepshow Andrea MacArthur, editor/sound designer; Naomi Spiro, assistant editor. Visual Effects: The Mill, New York Angus Kneale, Jonathan Westley (U.K.), VFX supervisors; Hitesh Patel, 3D supervisor; Can Y Sanalan, matte painter; Alex Lovejoy, Barnsley (U.K.) lead Flame; Naomi Anderlini, second Flame; Melissa Graff, Albert Cook, Keith Sulivan, Flame assists; Fergus McCall, colorist; Georgie Uppington, Nic Barnes, Chris Batten (U.K.), producers. Music: Finger Music Dave Hodge, creative director; Mina Louy, producer. Audio: audioEngine Hillary Martel, audio post mixer/sound designer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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