The King of the Beasts has had a rough day at the office. As he hits the road, things don't look much better until he settles into his Mercedes S Class, equipped with mood-changing technology.
He can finally relax as can we when we hear the score from Yessian Music accompanying the visuals from director Daniel Kleinman for Berlin agency Antoni.
Music/Sound: Yessian Music, Hamburg and New York Ingmar Rehberg, exec producer; Uli Witt, sr. producer; Lukas Lehmann, producer; Brian Yessian, chief creative officer; Michael Yessian, head of production Audio Post: Yessian Music, Hamburg; Max Fritz, sound designer Agency: Antoni/Berlin Production: Markenfilm, Hamburg; Rattling Stick, London' Daniel Kleinman, director
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
