The Mercadantes of Park Pictures directed this spot titled “Tattoo” in which we see the lasting impression a mom has made on her daughter. The lass gets a tattoo that simply reads, “Keep shining,” the parting line to a heartfelt note in a birthday card she got from her mom.
Looking at the finished tattoo, the young woman says, “I think she would have liked it.”
“Tattoo” is the first commercial in American Greetings’ “Give Meaning” campaign which takes on an extra poignancy this Mother’s Day weekend. Agency is MullenLowe.
Credits
Client American Greetings Agency MullenLowe Mark Wenneker, chief creative officer; Tim Vaccarino, Dave Weist, executive creative directors; Andrea Mileskiewicz, Blake Winfree, creative directors; Allison Rude, creative director/copywriter; Brian Leech, creative director/art director; Lisa Setten, head of integrated production; Zeke Bowman, director of broadcast production; Vera Everson, sr. producer; Kimberly Reid, assistant producer. Production Park Pictures The Mercadantes, directors; Scott Howard, exec producer; Timory King, line producer; Daniel Mercadante, DP. Editorial PS260 JJ Lask, editor; Marlinda Walcott, post producer; Carol Dunn, exec producer; Colin Reilly, assistant editor. VFX MPC LA Cynthia Lee, lead VFX artist; Sarah Laborde, VFX producer; Elexis Stern, exec producer. Color Nice Shoes Chris Ryan, colorist; Rebecca Mitchell, producer. Audio Post Eleven Sound Jeff Payne, sound designer/mixer; Jordan Meltzer, assistant mixer; Melissa Elston, exec producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
