The CESAR® dog food brand debuted its “First Day Friends” campaign created by BBDO San Francisco, showcasing the power of pets to reduce stress. This film directed by Daniel and Katina Mercadante–aka the Mercadantes–shows a lad feeling uneasy about having to go to a new school. Each year, more than 7 million kids change schools, which can be a harrowing, lonely experience.
However, the boy’s social anxiety is relieved when he is unexpectedly joined by his dog on the first day of school, which helps him to connect with other kids. Man’s best friend paves the way for him to make new friends.
Credits
Client CESAR Agency BBDO San Francisco David Lubars, chief creative officer, worldwide; Matt Miller, chief creative officer, San Francisco; Michael Cornell, Latasha Ewell, associate creative directors; Katie Burleson, art director; Alisha Pagano, copywriter; Lou Doherty, head of integrated production; Meredith Krull, group strategy director; Dalan McNabola, editor. Production Park Pictures The Mercadantes, directors. Color Company 3 Sophie Borup, sr. colorist. Audio One Union Recording Studios Joaby Deal, sound designer. Music Marmoset, principal composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
