A female curator is very animatedly explaining Cambodian sculpture as “bulbous, coiled and tortured.” She rambles on and on, her excitement building, as the man she is explaining to looks increasingly bored. She is completely oblivious to his lack of interest–she’s that caught up in her own lecture. His head spontaneously explodes all over her. The screen then goes to black with the words “Men are brewed differently. So is Red Tail Ale.”
Credits
Agency: Colby & Partners Rick Colby, executive creative director; Jason Sperling, associate creative director; Niraj Zaveri, art director; Amburr Dilday, producer Production Company: Effigy Films, Santa Monica Timothy Kendall, director; Kevin DeSouza, executive producer/producer Editorial: Effigy Films, Santa Monica Timothy Kendall, editor/visual effects artist Postproduction: Crush Edit,Company 3 Los Angeles Ernie Smith, online editor,Rob Sciarratta, colorist Sound Design: Effigy Films, Santa Monica Timothy Kendall, sound designer/audio mixer
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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