A female curator is very animatedly explaining Cambodian sculpture as “bulbous, coiled and tortured.” She rambles on and on, her excitement building, as the man she is explaining to looks increasingly bored. She is completely oblivious to his lack of interest–she’s that caught up in her own lecture. His head spontaneously explodes all over her. The screen then goes to black with the words “Men are brewed differently. So is Red Tail Ale.”
Credits
Agency: Colby & Partners Rick Colby, executive creative director; Jason Sperling, associate creative director; Niraj Zaveri, art director; Amburr Dilday, producer Production Company: Effigy Films, Santa Monica Timothy Kendall, director; Kevin DeSouza, executive producer/producer Editorial: Effigy Films, Santa Monica Timothy Kendall, editor/visual effects artist Postproduction: Crush Edit,Company 3 Los Angeles Ernie Smith, online editor,Rob Sciarratta, colorist Sound Design: Effigy Films, Santa Monica Timothy Kendall, sound designer/audio mixer
The Best Work You May Never See: Diamond, Director Mark Zibert “Finish It” For Terry Fox Foundation
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
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