A female curator is very animatedly explaining Cambodian sculpture as “bulbous, coiled and tortured.” She rambles on and on, her excitement building, as the man she is explaining to looks increasingly bored. She is completely oblivious to his lack of interest–she’s that caught up in her own lecture. His head spontaneously explodes all over her. The screen then goes to black with the words “Men are brewed differently. So is Red Tail Ale.”
Credits
Agency: Colby & Partners Rick Colby, executive creative director; Jason Sperling, associate creative director; Niraj Zaveri, art director; Amburr Dilday, producer Production Company: Effigy Films, Santa Monica Timothy Kendall, director; Kevin DeSouza, executive producer/producer Editorial: Effigy Films, Santa Monica Timothy Kendall, editor/visual effects artist Postproduction: Crush Edit,Company 3 Los Angeles Ernie Smith, online editor,Rob Sciarratta, colorist Sound Design: Effigy Films, Santa Monica Timothy Kendall, sound designer/audio mixer
House 337, Director Rosie May Bird Smith Take Us On A “Blind Date” For Current Account Switch Service
At the heart of this campaign for Pay.UK Current Account Switch Service (CASS) is a playful yet relatable narrative, brought to life in the hero TV commercial, “Blind Date.” Directed by Rosie May Bird Smith of Biscuit Filmworks for agency House 337, the spot follows a woman nervously meeting her blind date, only to discover the person waiting for her is someone you definitely wouldn’t want to meet on a blind date. The voiceover reassures: ”Blind dates. They’re a bit like switching bank accounts. You don’t want any surprises. That’s why we guarantee there won’t be any when you switch with the Current Account Switch Service.” “Everyone knows the pain of a bad date, the gut-churning realization you’ve texted your boss instead of your mate, and being stuck next to someone eating the world’s stinkiest lunch,” said Ross Newton, creative director, House 337, who added, “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part. The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included.” [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/27172312/Current-Account-Switch-Service-Blind-Date.mp4"][/video] Read More
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