Melissa McCarthy stars in this two-minute musical for Booking.com, directed by Alex Prager of Arts & Sciences for agency Zulu Alpha Kilo. A :30 version of this centerpiece for the “Somewhere, Anywhere” campaign will air during the Super Bowl.
This is the first Super Bowl commercial for Canadian-founded Zulu Alpha Kilo and the first body of work from its New York office under the aegis of CCO Tim Gordon and managing director Meghan Mullen, who joined in 2022.
Credits
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman & founder; Tim Gordon, chief creative officer; Mike Sutton, president & CEO; Heather Segal, chief strategy officer; Casey Rand, executive creative director; Vic Bath, Dan Cummings, Rachel Goss, Ross Wolinsky, creative directors; Marco Buchar, Greg Kieltyka, associate creative directors/copywriters; Michael Romaniuk, Ivan Mallqui, associate creative directors/art directors; Cameron Fleming, Shanaugh Farrelly, strategy directors; Sean Bell, executive strategy director. Production Company Arts & Sciences Alex Prager, director; Marc Marrie, managing producer/exec producer; Mal Ward, managing director/exec producer; Milena Milicevic, head of production; Matthew Libatique, DP; Michael Salven, 1st AD; Florencia Martin, production designer; Terry Shafirov, producer; Andrea Tello, production supervisor. Editorial Arcade Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Berman, sr. producer. Audio Wave Studios Aaron Reynolds, partner/ECD/sound designer/mixer; Vicky Ferraro, exec producer. Music Barking Owl Drew Gasparini, composer; Jacob Plasse, composer/arranger; Ashley Benton, exec producer; Kelly Bayett, creative director.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More