Melissa McCarthy stars in this two-minute musical for Booking.com, directed by Alex Prager of Arts & Sciences for agency Zulu Alpha Kilo. A :30 version of this centerpiece for the โSomewhere, Anywhereโ campaign will air during the Super Bowl.
This is the first Super Bowl commercial for Canadian-founded Zulu Alpha Kilo and the first body of work from its New York office under the aegis of CCO Tim Gordon and managing director Meghan Mullen, who joined in 2022.
Credits
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman & founder; Tim Gordon, chief creative officer; Mike Sutton, president & CEO; Heather Segal, chief strategy officer; Casey Rand, executive creative director; Vic Bath, Dan Cummings, Rachel Goss, Ross Wolinsky, creative directors; Marco Buchar, Greg Kieltyka, associate creative directors/copywriters; Michael Romaniuk, Ivan Mallqui, associate creative directors/art directors; Cameron Fleming, Shanaugh Farrelly, strategy directors; Sean Bell, executive strategy director. Production Company Arts & Sciences Alex Prager, director; Marc Marrie, managing producer/exec producer; Mal Ward, managing director/exec producer; Milena Milicevic, head of production; Matthew Libatique, DP; Michael Salven, 1st AD; Florencia Martin, production designer; Terry Shafirov, producer; Andrea Tello, production supervisor. Editorial Arcade Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Berman, sr. producer. Audio Wave Studios Aaron Reynolds, partner/ECD/sound designer/mixer; Vicky Ferraro, exec producer. Music Barking Owl Drew Gasparini, composer; Jacob Plasse, composer/arranger; Ashley Benton, exec producer; Kelly Bayett, creative director.
Cornelius the cockerel (rooster), Kelloggโs beloved Corn Flakes mascot since 1958, has been reimagined in a new integrated marketing campaign, โSee You in the Morning,โ developed in partnership with Leo Burnett London for the U.K. and throughout Europe. The new 3D Cornelius will appear across more of Kelloggโs cereals--and is featured in this spot, making its way through town with a bit of swagger.
Brimming with personality, 3D Cornelius has been concepted and developed with cutting-edge animation by Framestore, the multiโAcademy Award-winning studio behind major global hits like Paddington and Harry Potter.
Directed by Matthijs van Heijningen Jr. via production house MJZ, the commercial opens with Cornelius strutting confidently through the city streets, catching the attention of passersby. The vibrant scene is set to iconic hip hop soundtrack--Jurassic 5โs โJayouโ--marking the first time the track has ever been used in an ad.
As Cornelius moves through the city, realistic morning routines unfold, from a family enjoying breakfast together to a jogger on a morning run. Cornelius blends seamlessly into these moments, catching the attention of children and adults with his commanding figure. The ad builds to a grand crescendo as he leaps onto a rooftop, crowing his iconic call to underscore the campaignโs message: โSee You in the Morning,โ celebrating the individuality of mornings with Kelloggโs as a constant presence.
Mark Elwood, chief creative officer, Leo Burnett UK, said, โโSee You in the Morningโ is our new platform for an iconic brand. We wanted to celebrate Kelloggโs legacy by bringing back Cornelius, the mascot, with all his original swagger, while giving him a fresh energy to connect with a new... Read More