Melissa McCarthy stars in this two-minute musical for Booking.com, directed by Alex Prager of Arts & Sciences for agency Zulu Alpha Kilo. A :30 version of this centerpiece for the “Somewhere, Anywhere” campaign will air during the Super Bowl.
This is the first Super Bowl commercial for Canadian-founded Zulu Alpha Kilo and the first body of work from its New York office under the aegis of CCO Tim Gordon and managing director Meghan Mullen, who joined in 2022.
Client Booking.com Agency Zulu Alpha Kilo Zak Mroueh, creative chairman & founder; Tim Gordon, chief creative officer; Mike Sutton, president & CEO; Heather Segal, chief strategy officer; Casey Rand, executive creative director; Vic Bath, Dan Cummings, Rachel Goss, Ross Wolinsky, creative directors; Marco Buchar, Greg Kieltyka, associate creative directors/copywriters; Michael Romaniuk, Ivan Mallqui, associate creative directors/art directors; Cameron Fleming, Shanaugh Farrelly, strategy directors; Sean Bell, executive strategy director. Production Company Arts & Sciences Alex Prager, director; Marc Marrie, managing producer/exec producer; Mal Ward, managing director/exec producer; Milena Milicevic, head of production; Matthew Libatique, DP; Michael Salven, 1st AD; Florencia Martin, production designer; Terry Shafirov, producer; Andrea Tello, production supervisor. Editorial Arcade Geoff Hounsell, editor; Dean Miyahira, Mitch Mitchell, assistant editors; Crissy DeSimone, exec producer; Megan Dahlman, head of production; Alexa Berman, sr. producer. Audio Wave Studios Aaron Reynolds, partner/ECD/sound designer/mixer; Vicky Ferraro, exec producer. Music Barking Owl Drew Gasparini, composer; Jacob Plasse, composer/arranger; Ashley Benton, exec producer; Kelly Bayett, creative director.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
