This anthem “I Train For” spot in Mekanism’s spring campaign for The North Face features ultra runner Hal Koerner, rock climbers Emily Harrington and Daniel Woods, and skier Ingrid Backstrom (all ambassadors for The North Face).

We see these athletes all in action–and in training which is essential for them in order to get into action, pushing personal limits, realizing goals and enjoying the great outdoors.

The commercial debuted April 15 and will run through the end of May on ABC, FX, ESPN, TNT, Spike, Comedy Central, AMC, TBS, USA and more. Additionally, the spot will be hosted on digital and social channels such as YouTube, Spotify, Facebook, Twitter, etc.

Tim Wheeler of Farm League directed “I Train For.”

Credits

Client The North Face Agency Mekanism Jason Harris, CEO/president; Tommy Means, executive creative director; Joe Beutel, associate creative director; Sean Grimes, art director; Kati Haberstock, executive producer; Danielle Soper, producer; Michael Zlatoper, managing director; Anna Boyarski, director brand management; Luke Welch, sr. brand manager; Eric Zuncic, head of strategy; Chike Onuorah, brand strategist. Production Farm League Tim Wheeler, director; Tim Lynch, exec producer; Michael Pizzo, head of production; Scott Ballew, line producer; August Thurmer, DP. Editorial Whitehouse Post Lucas Spaulding, editor; Brad Dupuie, assistant editor; Jonlyn Williams, post producer. Music Travis and Maude Dave Wittman, composition. Sound Design One Union Recording Andy Greenberg, sound design. Post Spy Post Chris Martin, colorist.

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