HBO comedies are known for having some of the most memorable, comical and colorful lines of dialogue. Fans love them, but imagine what it’s like to hear those lines coming from the mouth of your beloved child every week. In this Mother’s Day promo spot, HBO gives the mothers of several HBO stars their moment, letting them read some uncomfortable lines they’ve listened to their kids say over the years and capturing their awkward reactions. The piece ends with the punchline, “There’s only one line your mom wants to hear today” followed by the stars themselves wishing their mother’s Happy Mother’s Day.
The spot starts running on Friday (5/12) on HBO, YouTube and HBO Social Channels.
Mothers featured in the video include: Divorce star Sarah Jessica Parker’s mom, Barbara; Crashing star Pete Holmes’s mom, Irena; Vice Principals star Danny McBride’s mom, Kathy; Insecure star Issa Rae’s mom, Delyna; Ballers star Rob Corddry’s mom, Robin; and Veep star Tony Hale’s mom, Rita.
Client HBO Chris Spadaccini: executive VP, Consumer Marketing; Jason Mulderig, VP, Brand & Product Marketing; Dana Lichtenstein, director, Brand & Product Marketing Agency Mekanism Jason Harris, president & CEO; David Horowitz, creative director; Alex Riezebeek, Bryan Davis, sr. copywriters; Kati Haberstock, head of production; Alex Zubak, jr. producer; Melissa Hill, director of brand management; Cassie Jackson, brand director; Emily Jaslove, brand manager. Editorial Cutting Room Chuck Willis, editor; Megan Katuran, assistant editor; Anna Petitti, exec producer. Telecine 12 Lez Rudge, colorist. Audio Mix Sound Lounge Tom Jucarone, engineer; Mike Gullo, exec producer; Liana Rosenberg, producer. Finishing Light of Day
Vanish, BETC Havas and LOBO Reveal The Invisible Stains Of Bullying
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More