The Me Too movement, created by Tarana Burke in 2006 to support survivors and end sexual violence, has released four PSAs in partnership with creative agency Deutsch. Through the message “We hear you. We see you. We believe you.,” the PSAs aim to rally survivors and supporters together in the fight to end sexual violence through testimonies from Terry Crews, Emily Waters, Daniela Contreras, and an anonymous survivor.
The latter is our ScreenWork selection, the story brought to life through animation that illustrates the emotional journey from pain to healing to ultimately finding a purpose.
Different production houses contributed to the campaign. We Are Royale served as the animation studio on the anonymous survivor PSA, narrated by the real-life protagonist.
Credits
Client Girls for Gender Equity/Me Too PSA Tarana Burke, founder/chief strategist Agency Deutsch Pete Favat, chief creative officer, North America; Jorge Calleja, EVP, executive creative director, art director; Adhemas Batista, EVP, head of design; Carmen Love, creative director; Chelsea Curry, copywriter; Katie Dittman, art director; Mary Ellen Duggan, SVP, executive producer; Jesse Pugh Ferguson, sr. integrated producer. Visual Effects & Animation We Are Royale, Los Angeles Heather-Lynn Aquino, director, art director, exec producer; Brien Holman, executive creative director, partner; Jayson Whitmore, executive director, brand partnerships; Jen Lucero, manging director, partner; Juliet Park, sr. art director; Rhys Demery, exec producer; Eric Zapakin, head of production; Juliet Park, Heather-Lynn Aquino, Yoyo Wang, Eleena Bakrie, Arthur Metcalf, Matty Deans, design team; Hyungsoon Joo, Matty Deans, Arthur Metcalf, Zak Tietjen, animation team. (Toolbox: Adobe Animate, Illustrator, After Effects, Photoshop) Music duotone audio group David Leinheardt, managing director; Ross Hopman, exec producer; Gio Lobato, producer. Sound duotone audio post Juan Aboites, Andy Green, sound designer; Greg Tiefenbrun, exec producer, audio post. Musicology Dan Dixon
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty whoโs hospitalized during the holiday season when a magical encounter with a snowman ensures. Thereโs something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father whoโs away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, โItโs hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.โ Clearly, he found one. โWhen Aaron Stansberry auditioned, the entire room starting crying. I donโt remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.โ
The commercial is part of the โPower of Wishesโ campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Telefloraโs website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More