Chaos ensues at “Sliced Bread Inc.,” which is about to lose its “Best Thing” running title in the wake of Little Caesars delivery service. The beleaguered “Sliced Bread” CEO, played by Rainn Wilson, suffers a breakdown as he tries and fails to dream up a comeback, ultimately losing his hold on the company–and his sanity–and taking a backup job with his new rival.
Frank Todaro of Moxie Pictures directed the spot, titled “Best Thing Since Sliced Bread,” for agency McKinney in Durham, NC. Butter Music & Sound scored the piece, with sound design from LSD and audio post from Lime Studios.
Credits
Client Little Caesars Agency McKinney, Durham, NC Jonathan Cude, chief creative officer; Sarah Shellaberger, art directors; Dylan Meagher, associate creative director; Chase Condrone, copywriter; Josh Eggleston, director of content production; Lyle Yetman, Will Chambliss, group creative directors; Kara O’Halloran, sr. producer. Production Moxie Pictures Frank Todaro, director. Music Butter Music & Sound, bicoastal Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Kari Steinert, composer; Renee Masse, producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer.
Idris Elba returns as ServiceNow’s brand ambassador and evangelist CEO in this campaign from BBDO New York positioning the platform as providing a single solution that delivers AI to people across every corner of a company.
Directed by Matt Aselton of Arts & Sciences, the campaign includes this spot titled “Connecting Corners” in which Elba--accompanied by a skeptical sidekick--walks through a company, pointing out how AI is helping everyone work better, together.
Elba continues to prove he’s not just a spokesperson, but a true partner, with plans to integrate ServiceNow products across his own companies and partnering with ServiceNow to take on a project that’s near and dear to his heart — bringing Sherbro Island off the coast of Sierra Leone into the 21st Century by creating sustainable energy and clean water resources.
Jim Lesser, chief brand officer of ServiceNow, said, “In this campaign, Idris Elba knows that ServiceNow is the secret sauce to transforming business. We wanted to show how our platform makes AI agents work across every corner of business, solving problems, boosting productivity, and bringing everything together.”
