Chaos ensues at “Sliced Bread Inc.,” which is about to lose its “Best Thing” running title in the wake of Little Caesars delivery service. The beleaguered “Sliced Bread” CEO, played by Rainn Wilson, suffers a breakdown as he tries and fails to dream up a comeback, ultimately losing his hold on the company–and his sanity–and taking a backup job with his new rival.
Frank Todaro of Moxie Pictures directed the spot, titled “Best Thing Since Sliced Bread,” for agency McKinney in Durham, NC. Butter Music & Sound scored the piece, with sound design from LSD and audio post from Lime Studios.
Credits
Client Little Caesars Agency McKinney, Durham, NC Jonathan Cude, chief creative officer; Sarah Shellaberger, art directors; Dylan Meagher, associate creative director; Chase Condrone, copywriter; Josh Eggleston, director of content production; Lyle Yetman, Will Chambliss, group creative directors; Kara O’Halloran, sr. producer. Production Moxie Pictures Frank Todaro, director. Music Butter Music & Sound, bicoastal Andrew Sherman, chief creative officer; Aaron Kotler, executive creative director; Kari Steinert, composer; Renee Masse, producer. Sound Design LSD, Santa Monica, Calif. Rohan Young, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Jeremy Nichols, audio assistant; Susie Boyajan, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
