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    mcgarrybowen, Director Victoria Mahoney Bring United Airlines Into “Star Wars” Universe

    By SHOOTUpdated:No Comments3973 Views

    This :30 is part of an ambitious campaign from mcgarrybowen bringing United Airlines into the Star Wars universe–specifically the Star Wars: The Rise of the Skywalker movie. The United-Star Wars partnership unites the feature film’s characters with real United workers.

    This piece features a United female ramp employee, Channon Dade, a.k.a. “Wing Walker.” Dade is seeing doing her real-life job, at which point she enters a dream sequence where she trades her batons for light sabers.

    Victoria Mahoney, second unit director of Star Wars: The Rise of Skywalker. directed the commercial via production house PRETTYBIRD.

    “There’s no other realm more magical than Star Wars. It has the ability to fully transport cast and crew,” said Mahoney. “When I learned United Airlines upholds an amazing mandate to hire true life United Employees in their commercials, I jumped for joy and found myself endlessly inspired watching each homemade audition by women, who happen to be as rare in their job of Wing Walker as I am in my job. Ever grateful Disney and Lucasfilm put my name in the hat. It was great fun building the pitch with Kerstin Emhoff at Prettybird and I’ve waited years to collaborate with DP/Autumn Arkapaw. This spot is a wonderfully playful nod to a specific portion of JJ’s (feature director Abrams) vision in The Rise of Skywalker.”

    Credits

    Client United Airlines, in collaboration with Disney Agency mcgarrybowen Haydn Morris, global executive creative director; David DiRienz, group creative director; Bryan Wilson, associate creative director; Jeff Goodnow, executive producer; Jerry Krenach, managing director, global music production; Stephen Stallings, sr. music producer. Production PRETTYBIRD Victoria Mahoney, director; Kerstin Emhoff, VP/exec producer; Suzanne Hargrove, exec producer; Rika Osenberg, head of production; Rita LeRoux, line producer; Autumn Arkapaw, DP. Editorial Cut+Run Jon Grover, editor; Lauren Hertzberg, managing director; Marcia Wigley, head of production. VFX Industrial Light & Magic Pablo Helman, VFX supervisor; Karen Kelly, production supervisor. Music Track: “A New Hope and end Credits” John Williams, writer; John Williams Orchestra, artists

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:McGarryBowenPRETTYBIRDVictoria Mahoney



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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