To promote The Lost Ring, an Olympics-themed alternate reality game sponsored by McDonald’s, AKQA created a series of trailers for www.thelostring.com that were produced by PostPanic. Trailer 1 spans history, from ancient Greece when the Olympics were banned to 2008, when a tattoed woman wakes up in a corn field and tells viewers she needs help, which launches the game. The trailer, which includes computer- generated imagery, was shot with an Arrilite 35mm camera.
Credits
Agency: AKQA PJ Pereira, executive creative director; Toria Emery, creative director; Edwin Veelo, Akira Takahashi associate creative directors; Jane McGonigal, game director; Sari Hamman, Jason Apaliski, art directors; Carl Bock, designer; Cerra Buckholtz, associate designer; Keith Hostert, copywriter; Andrew McMurchie, associate copywriter; Aynne Valencia, senior interaction designer; Marie Hartmann, interaction designer; Kiyash Monsef, story/writer; Benjamin Rosenbaum, David Moles, story; Justin Kramm, trailer script writer Production Company: PostPanic Mischa Rozema, director; Ania Markham, Jules Tervoort, executive producers; Jules Tervoort, technical director; Ivor Goldberg, 3D supervisor, Annejes van Liempd, Pascale Fabery de Jonge, producers; Sebastian Pfaffenbichler, dp; Kevin Walenciak, motion designer; Jeroen Arts, Tim van der Wiel, 3D; Levente Peterffy, Andreas Rocha, matte painters; Joost Korngold, open titles supers; Suvi Huvarinen, production assistant
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