One talking filet ‘of fish sandwich tries to teach another how to properly pronounce “filet ‘o fish.” However the would-be instructor doesn’t make much progress, growing increasingly frustrated over his pupil’s inability to get it right.
Credits
Agency: Leo Burnett Mark Tutssel, chief creative officer, Leo Burnett Worldwide; John Condon, chief creative officer, Leo Burnett USA; Scott English, SVP/creative director/copywriter; Victor LaPorte, SVP/creative director/art director; John Montgomery, executive creative director; Denis Giroux, executive producer; Bridget McHugh, producer. Production Company: Uber Content Aaron Ruell, director; Doug Chamberlain, DP; Preston Lee and Phyllis Koenig, executive producers; Tracy Broaddus, producer. Shot on location in City of Industry, Calif. Editorial: Optimus Jim Staskauskas, editor; Brian Hraster, producer. Postproduction: Optimus Scott Yurks, online editor; Craig Leffel, colorist. Audio: Margarita Mix Hollywood,Chicago Recording Company Tor Kingdon, engineer.,Michael Coyle, mixer.
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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