It’s human nature to get bored, especially when things fall into a routine. What some consider thrilling can become mundane with repetition, even for those whose lives are considered wildly exciting by others. This new “Go All In On Excitement” campaign for Play Alberta features three individuals with exciting professions–a storm chaser, wrestling referee, and rodeo clown. Despite their exciting professions, they’ve all fallen into a bit of a rut and there seems to be nothing that excites them anymore…That is until they discover Play Alberta. With online casino games, sports betting, and the flexibility to purchase lottery tickets online, their excitement is suddenly rekindled.
The multi-spot TV campaign–directed by The Perlorian Brothers via Toronto production company Merchant for agency McCann West–includes this piece, “Just Another Day,” which introduces us to the storm chaser, wrestling ref and rodeo clown. The work will run exclusively in Alberta, Canada, through summer of 2024.
CreditsClient Play Alberta Agency McCann West Josh Stein, chief creative officer; AJ Jones, chief strategy officer; Brian Allen, executive creative director; Russ Rickey, VP, director of strategy; Justin Tabakian, sr. art director; Jordan Finlayson, sr. copywriter; Stef Fabich, SVP, director of production; Tess Waisglass, sr. producer. Production Company Merchant, Toronto The Perlorian Brothers Ian Webb, Hayley Taylor, exec producers; Andrew Sulliman, producer. Editorial Craft David Hicks, editor. Online The Vanity Andrew Exworth, transfer; Sean Cochrane, online/VFX supervisor. Graphics Craft Chrystian Danaculov, type design; Kristina Loschiavo, exec producer. Audio Production Grayson Music Group Nicholas Shaw, exec producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More