Titled "Certainty," this film from McCann NY celebrates the heroism and commitment of the 630,000 U.S. Postal Service (USPS) employees who continue to serve the American public during this pandemic. Deploying previously shot footage, this piece features USPS employees all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving 400 million miles per day to reach every corner of the country, the USPS is there to deliver the items needed most. The voice in the film is the USPS Postmaster General, showing her appreciation for all of the men and women of the USPS for their dedication and service, every day.
As the world is urged to stay home, USPS deliveries are truly lifelines, especially in rural America and to senior citizens and those who are most vulnerable.
CreditsClient United States Postal Service Agencies McCann New York, MRM NY Editorial Big Sky Color Nice Shoes
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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