Titled "Certainty," this film from McCann NY celebrates the heroism and commitment of the 630,000 U.S. Postal Service (USPS) employees who continue to serve the American public during this pandemic. Deploying previously shot footage, this piece features USPS employees all across the country working hard to make deliveries happen. Whether it’s working in a sorting facility, or driving 400 million miles per day to reach every corner of the country, the USPS is there to deliver the items needed most. The voice in the film is the USPS Postmaster General, showing her appreciation for all of the men and women of the USPS for their dedication and service, every day.
As the world is urged to stay home, USPS deliveries are truly lifelines, especially in rural America and to senior citizens and those who are most vulnerable.
Credits
Client United States Postal Service Agencies McCann New York, MRM NY Editorial Big Sky Color Nice Shoes
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More